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Industry Moves: After Helping Glam 'Man Up,' Ad Sales Vet Trimble To Exit

This story was written by David Kaplan.
John Trimble will leave his post as Glam Media's EVP of sales after a year-and-a-half at the lifestyle ad network, paidContent has learned. Glam representatives confirmed Trimble's planned exit, but declined to offer further details. Sources told paidContent that Trimble, who came to Glam after five years at Fox Interactive Media (NYSE: NWS), will remain in the online space. He will continue to advise Glam on an informal basis. Trimble, who ran all brand advertising across MySpace, American Idol, IGN Men's Network and Askmen during his days at FIM, did not return messages seeking comment.

Earlier this month, Scott Schiller left Glam to sign on with Comcast Interactive Media (NSDQ: CMCSA) as SVP-advertising sales. Schiller was promoted to EVP-global marketing at Glam last September.

This latest exit comes during a period of expansion for Glam. Insiders claim that the company will end Q1 with ad revenues up nearly 50 percent and note that Glam has been able to buck the trend of declining display dollars.

Glam has traditionally been known for its female-focused fashion and entertainment sites. But during the latter part of '08, Glam began exploring its male side with the introduction of Brash, its male blog network. Trimble was considered instrumental in moving Glam in that direction. This past week, Brash struck a partnership with sports content net SB Nation, which is serving as the anchor for its athletics community channel.

A clue to Trimble's moving on was contained in the press release announcing the SB Nation deal. In conjunction with the launch of its Men's Sports Channel, the company promoted Jack Rotolo to SVP, North America Agency Sales, for all of Glam and Brash's channels in the U.S. and Canada.

By David Kaplan