Google (NSDQ: GOOG) had its day in the search spotlight last week, and on Tuesday, it was Yahoo's turn. The company offered its vision for search, and it wasn't exactly revolutionary. Executives summarized the goal of the company's various initiatives as wanting to present the web as a set of "objects" rather than "pages," something that isn't exactly a new idea. A concrete example: When a user searches for the name of a restaurant, the person should see a capsule summarizing reviews and contact information for the locale instead of just a list of "ten blue links." See complete coverage from Search Engine Land here.
Why hold an event if there's no real news? To try to keep up with the Joneses (media attention-wise), perhaps. At its much-covered Searchology event last week, Google grabbed headlines for announcing some changes to its search engine. And Microsoft (NSDQ: MSFT), which lags Yahoo (NSDQ: YHOO) in search share, is getting lots of attention for its expected relaunch of Live Search early next month. In fact, the WSJ reported this evening that Microsoft will publicly unveil its revamped search engine next week at the AllThingsD conference. Microsoft, by the way, is not commenting about that report.
By Joseph Tartakoff