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In Gift-Giving, It's the Thought That Matters: Stanford

It may be a little late to be thinking about Christmas presents but Stanford Graduate School of Business researchers have found that it's the thought, not the money, that matters.
A few points:

  • In a study of engagement rings, men thought a more expensive ring would be more appreciated while that wasn't the case with women.
  • Another study showed that people who received expensive gifts often felt troubled because they thought their level of appreciation should be somehow higher.
  • A third study showed that recepients actually didn't care whether they got a less expensive compact disc or a more expensive iPod.
It seems that the thought counts more.
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