It may be a little late to be thinking about Christmas presents but Stanford Graduate School of Business researchers have found that it's the thought, not the money, that matters.
A few points:
- In a study of engagement rings, men thought a more expensive ring would be more appreciated while that wasn't the case with women.
- Another study showed that people who received expensive gifts often felt troubled because they thought their level of appreciation should be somehow higher.
- A third study showed that recepients actually didn't care whether they got a less expensive compact disc or a more expensive iPod.