How to Respond to "It Costs Too Much"

Last Updated Jun 10, 2011 1:55 PM EDT

The most common objection that prospects raise during a sale cycle is "it costs too much" or "the price is too high," etc.

Even thought they've heard them a hundred times, most professionals answer price objections in a way that almost guarantees the conversation will descend down a rat hole.

Do you know the best way to respond to these all-too-common objections? Choose a response from the poll below, then click on this link for the correct answer.

Click HERE for the best answer