Last Updated May 30, 2011 11:47 PM EDT
The success of this mission in light of its considerable risk has bolstered President Obama's image as well - especially since his predecessor was unable to accomplish in two terms what Obama accomplished during his first. A CBS News-New York Times poll shows that Blackhawk Down (a fear of the mission team), it was more like the Raid on Entebbe.Already highly regarded, the Navy Seals probably don't have to do much recruiting for a while. As with the President, their image has soared as a result of this successful operation - achieving their objectives in 40 minutes without casualties in spite of a helicopter failure in an inhospitable environment. Rather than
How American business can benefit
The positive image and psychological boost this event has given to the American brand will help American business. It has showed the world that Americans do not give up on important objectives. We may go through tough times, but we learn from mistakes and fix what is wrong. The belief in being pragmatic and reinventing ourselves points to an optimism we have always had. Around the world, stock markets' initial reaction was to cheer this event, though the American market has since come down.
What marketers can learn
A significant event can have a big effect on a brand â€" in this case, the American brand. American business can tap into this and ride the coattails. The Navy Seal metaphor can be used in branding and marketing communications. It can also be employed to train marketers when they are overwhelmed by competition - "If a Navy Seal team can go into a hostile environment far away and come out victorious so can you."
As the British used the recent Royal Wedding to market Great Britain, American businesses can leverage the good feelings and positive energy that has been created by the elimination of a big source of negative energy. Since marketers tend to be the most optimistic people in organizations, we need to lead the way in using positives to erase any negatives and to achieve the goals of our market plans. As Jonathan Alter says in his Bloomberg post, "The old can-do competence that beat the Depression and won World War II isn't dead yet. Happier days may be here again."
How do you think your business might take advantage of the good feelings this successful mission has generated?
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Ira Kalb is president of Kalb & Associates, an international consulting and training firm, and professor of marketing at the Marshall School of Business at University of Southern California (USC). Follow him on Twitter.
image courtesy of flickr user, Marion Doss