How GE Does Reverse Innovation | Harvard IdeaCast

Last Updated Dec 21, 2009 5:40 PM EST


Reverse innovation is the process of developing products in emerging markets such as China and India, and then importing them back to developed markets, like the U.S. and Europe. Tuck B-school professor Vijay Govindarajan says the strategy is the "very oxygen that will fuel future growth in the U.S." and explains how GE used reverse innovation to succeed in the U.S. ultrasound market.

Featured Guest: Vijay Govindarajan, director of the Center for Global Leadership at the Tuck School of Business and coauthor of the HBR article, "How GE Is Disrupting Itself." Copyright 2009 Harvard Business School Publishing.

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