Healthcare: A Sales Success Story

Last Updated Jul 29, 2009 3:28 PM EDT

What in the world is Congress thinking? Have they gone out of their minds? These "reformers" keep complaining about the U.S. healthcare system as if it were broken. It's not. The U.S. healthcare industry is in fabulous shape and is performing exactly as it was designed to perform. It's a sales success story that's unparalleled in the history of American business. Let me explain...

In the United States, healthcare is a for-profit industry, right? Therefore:

  • When customers pay more and more to get less and less, the result is higher profit margins. That's a GOOD thing!
  • When customers are steered toward high-priced products (tests, procedures) whether or not they're needed, it builds revenue. That's a GOOD thing!
  • When sales reps (i.e. doctors) get paid big commissions for arranging pricey purchases, they're motivated to sell even more. That's a GOOD thing!
  • When consumers remain ill, or get even sicker through accessing the healthcare system, it generates repeat business. That's a GOOD thing!
  • When people who can't pay for healthcare get sick and die, they're not consuming services without paying for them. That's a GOOD thing!
  • When insurance companies cut coverage to people who might get sick, it increases profitability and maximizes investor equity. That's a GOOD thing!
  • When healthcare costs consume ever greater amounts of the customer's income, it means the industry is growing wallet share. That's a GOOD thing!
  • When healthcare dominates an increasing percentage of the economy, it means the industry is growing market share. That's a GOOD thing!
Seriously, if you accept the basic premise that healthcare should be a for-profit business, then the U.S. healthcare industry is a textbook sales success story.

Why monkey with something that's clearly working so well???