Last Updated Mar 11, 2008 4:14 PM EDT
Harvard Business School Press editor Melinda Merino is joined by Bain & Company's Chris Zook to discuss some of the ideas from his new book, "Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth." In the near future, Zook says, the only way for the vast majority of companies to grow will be to redefine their core business. While this is no small challenge, Zook's ideas will point you in the right direction.
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