(CBS) - Aaron Rodgers turned in another MVP performance to lead the Packers to a 25-14 over the Atlanta Falcons. But the real winner might be NBC, who continues to dominate TV ratings with "Sunday Night Football." Roughly 19.4 million people watched the defending Super Bowl champs stay undefeated; the highest overnight rating the program has had since NBC bought the property six years ago.
"Sunday Night Football" has always been a ratings juggernaut. The broadcast was the highest draw for 18 consecutive weeks last year, according to The Wrap. But the program seems to be building up steam. The Packers-Falcons game drew 20-percent more people than last year's Week 5 game - and 30-percent more than 2009.
The show has increased its dominance each year on air, taking nine of 16 Sundays its first year, then 11 of 16, then 13 of 16, then 15 of 16 and finally, going 18 for 18 last year.
The closest ratings before last night also featured the Packers in their 2007 loss to the Chicago Bears.