Google Translation Gadget Puts Money in Your Pocket

Last Updated Sep 30, 2009 9:24 PM EDT

Continuing with our periodic series of posts on how to optimize your media company's website and grow your traffic, tonight it is time to revisit a topic we first explored back in February of this year:

A Simple Way to Grow your Online Audience (Una Manera Simple para Hacer Crecer su Audiencia En Línea)
The point of that post was how easy it is to use the free auto-translation tool provided by Google to publish in multiple languages. When I've experimented with this technology on my other blogs, I've invariably attracted new users from all over the world.

Users stopped by from hundreds of countries when I'd posted in major languages like Spanish, French, or Japanese, and eCPM rates sometimes jumped as well, particularly when I posted in a language like Hebrew that matched an attractive ad inventory with an attractive online demographic.

This afternoon, Google announced the release of a new "website translation gadget. Google says it "enables you to make your site's content available in 51 languages. Now, when people visit your page, if their language (as determined by their browser settings) is different than the language of your page, they'll be prompted to automatically translate the page into their own language."

What makes this gadget particularly useful is that prompt. It is no longer necessary for users to cut and paste your content into the Google Translation interface to get a readable version over there. Instead they can do all of that on your site, increasing your opportunity to harvest the resulting ad revenue.

For anyone paying attention to business, this one is a keeper. In case you don't have time to click over and check it out, I'll include the snippet of code you need below. Just paste this into your webpage and you're good to go:

<div id="google_translate_element"></div><script>
function googleTranslateElementInit() {
new google.translate.TranslateElement({
pageLanguage: 'en'
}, 'google_translate_element');
</script><script src=""></script>

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  • David Weir

    David Weir is a veteran journalist who has worked at Rolling Stone, California, Mother Jones, Business 2.0, SunDance, the Stanford Social Innovation Review, MyWire, 7x7, and the Center for Investigative Reporting, which he cofounded in 1977. He’s also been a content executive at KQED, Wired Digital,, and Excite@Home. David has published hundreds of articles and three books,including "Raising Hell: How the Center for Investigative Reporting Gets Its Story," and has been teaching journalism for more than 20 years at U.C. Berkeley, San Francisco State University, and Stanford.