RotoHog, the Los Angeles-based online fantasy sports white-label provider, has received a $2 million round. The funding round was led by previous investors Mission Ventures and DFJ Dragon (China Fund). It raised a $6 million round in 2007; previous backers include Jeff Fluhr, co-Founder and former CEO of StubHub and Allen & Co, among others. With this new funding, it will also continue its expansion of operations in China with DFJ Dragon's help, it said.
RotoHog has developed fantasy games for NBA.com, Turner, *LG Electronics*, GoDaddy.com, and others. It combines traditional fantasy scoring with a stock market-style trading floor for sports such as baseball, football, basketball and others. It competes with the likes of startups like Fantasy Sports Ventures on one hand, and fantasy operations of bigger players like Sportsline and *ESPN* on the other.
By Rafat Ali