European Mobile Network Blyk Raises Big $50.4 Million Round

This story was written by Dianne See Morrison.
Ad-funded, youth-oriented mobile virtual network operator Blyk has raised a massive $50.4 million in its third round from existing investors - Europe's second biggest media/tech investment this year, according to LibraryHouse. The funding is a real boost for the company, both in terms of money as well as belief in its business model, which some advertisers weren't always convinced of. It also has a new partnership with operators in place, though the brief statement did not go into detail as to what this new strategy entails. Full details on our sister site paidContentUK

By Dianne See Morrison