I found one woman, who, from the looks of her profile picture, is in the porn trade. I blocked her. But I also found the @tigergossip Twitter account, consisting solely of gossip about Tiger Woods, has deemed me worthy of following. Must be because I've had a little fun with the Tiger saga lately, pointing out, for instance, the bizarr-o brilliance of The New York Post launching a Tiger Woods blog. But what surprised me wasn't the follow -- it's routine now for followers to jump onto your feed after one mere, offhand mention of a hot keyword -- but who the follow was really coming from. The account is backed by the cable network E! Online (see logo above).
Curious, I started searching for other E! Online Twitter accounts focused on different celebrities. @britneygossip? Yep. @angelinagossip? You got it. Though I struck out on Paris, Lindsay Lohan, and the Gosselins, it appears E! Online has a whole cottage industry of celebrity-focused Twitter accounts. It's a little hard to call the setting up of a couple of Twitter accounts a business strategy, but, nonetheless, it's a bit surprising that other parts of the celebrity news machine haven't gotten all over this. Twitter can only amplify the wattage of celebrity scandals; why not make your gossip rag its white-hot center?
While you spend the week mulling over the immense ramifications of what I just discovered, I'll be looking for strategies to get @britneygossip and @angelinagossip to follow me. Have a happy.