For real. (Well, virtually.)
"This idea was born of the old marketing truism, 'Your customers tell you what business you are in.' In my case, this blog has evolved to a forum where I say unpopular things and my readers abuse me in the comments. I'm just extending that to the virtual world where you can take out your frustration at my stubborn refusal to recognize the truth and beauty of your opinions, by kicking me in the 'nads. This is what you call being customer focused. I think Nordstrom could learn a thing or two from my example."He concludes the post with:
"And if you can't think of a reason to kick me in the nuts, allow me to mention far too often that my new book is out, called Stick to Drawing Comics, Monkey-Brain! Available at local bookstores or on Amazon.com."Pretty genius, no? Freakonomics has been hosting a Q&A with Adams for the past few days. There may be time to check in with him after tonight to see how sore his avatar is.