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CTIA: Qualcomm: MediaFLO In 58 Markets; Adding 5 Or 6 Per Quarter

This story was written by Joseph Weisenthal.

During the company's presentation at CTIA, Qualcomm (NSDQ: QCOM) execs highlighted the company's emerging, non-core businesses, including its MediaFLO wireless video service. Division president Gina Lombardi acknowledged that MediaFLO hasn't taken off as fast as the company would have liked, saying that the company had just gone live in its 58th marketits hometown of San Diegobut that there was a lot left to be done: "As the wireless carriers have taught us, it takes a long time to build a nationwide network." As for the company's growth plans, it's hoping that the DTV transition helps accelerate things, but in the meantime, she said: "We seem to bring on about five or six new markets every quarter." In terms of content, MTV Tr3s (a Latin channel pronounced tres and ESPN (NYSE: DIS) Radio went live on Friday. "You will see MTV, ESPN and Verizon (NYSE: VZ) doing a lot of promoting and marketing around those channels." Full coverage at our sister site

By Joseph Weisenthal

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