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@ CTIA: Playboy Launches Mobile Initatives At Hugh Hefner's Sky Villa

This story was written by Tricia Duryee.

One of the most controversial mobile content plays is pornography, and last week at CTIA, arguably the biggest namePlayboy (NYSE: PLA)launched a series of mobile initiatives. Perhaps because of the controversial nature, the press conference was held at night at Hugh Hefner's Sky Villa at the Palm's (NSDQ: PALM) Casino Resort (we hear it's $40,000 a night), rather than the sterile convention center. Before I get to the announcements, I thought I'd give a little background on where the industry stands on questionable material. The CTIA association said that the wireless industry has pledged not to offer any "Restricted Carrier Content" until it has provided controls to allow parents to restrict access, or there's sufficient age-verification mechanisms. But this only applies to carrier-distributed content, and in the off-deck world, it's the open Internet. ..lots more on MocoNews here.

By Tricia Duryee

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