Live

Watch CBSN Live

Cover To Cover

Like the sex they serve, men's magazines are chasing after women's magazines. In terms of subject matter, we mean.

"Men's magazines are getting more fussy, more concerned with appearance,"confirms Liza Featherstone, author of the recent Columbia Journalism Review study "Boys Will Be Girls."

The fact that "his" and "hers" magazine headlines and coverlines now tackle the same subjects doesn't mean you'll ever have trouble telling them apart. As we demonstrate below, men's magazines can mimic that whole women's service thing and still remain quite manly.

Fitness:
Glamour,
© 1998,
Conde Nast Publications, Inc.
Glamour:
"Love Your Legs: Shortcuts To A Jiggle-Free Summer."
Men's Health Magazine,
© 1998 Rodale Press, Inc.
Men's Health:
"A Recipe For Chicken Legs –
Yo Hasselhoff, put some meat on those sticks, will ya?"
Careers:
Mademoiselle,
© 1998,
Conde Nast Publications, Inc.
Mademoiselle:
"Use Body Language To Get The Job."
Details,
© 1998,
Conde Nast Publications, Inc.
Details:
"Do You Hate Your %#@* Boss? Of Course You Do..."
Fashion:
AP
Esquire:
"Shirts & Ties: Vibrantly Hued Accessories Can Punch Up Your Sleepy Summer Suits."
Self, © 1998,
Conde Nast Publications, Inc.
Self:
"Style: Shirt Tales Â… Brighten Up Your Look -- And Your Life -- With Tailored Tops In The Colors Of Summer."
Beauty:
AP
Cosmopolitan:
"Touch Me Hair: The New Humidity Defying Love Lock Looks."
Men's Health,
© 1998,
Rodale Press, Inc.
Men's Health:
"Re-Seeding Hairlines –
Man's most dreaded condition isn't heart disease or cancer. It's baldness."
Sex:
© Dennis Publications, Inc.
Maxim:
"Menage A Maybe: Â… Making A Three-some Happen Takes A Little More Finesse Than Just Throwing A Third Pillow On The Bed."
AP
Cosmopolitan:
"Sexual Agony: Expert Solutions For When Things Get Weird In Bed."

Vanity Male: Home

Produced by Joshua Platt

View CBS News In
CBS News App Open
Chrome Safari Continue