Completing our review of PRWeek's nice summation of the year just past in their 2007 Book of Lists, here are their "5 corporate blogs that build buzz:"
5 corporate blogs that built buzz:
- Direct2Dell: http://direct2dell.com/one2one/default.aspx: Dell continues its return from online comms purgatory in the second year of its Direct2Dell blog. The posts are a mix of promotional and troubleshooting advice, perfect for the customers who love the products, but hated their customer service for so long.
- Johnson & Johnson's corporate blog: http://www.jnjbtw.com/: J&J's blog reached a high point when Ray Jordan, VP of public affairs and corporate communications, honestly explained why the company was engaging in a reputation-threatening lawsuit against the American Red Cross.
- Stonyfield's Baby Babble Blog: http://stonyfield.typepad.com/babybabble/: The StonyField Farm Baby Babble blog is a perfect example of company as content producer. This blog is solely dedicated to providing information about rearing children. As such, visitors will instinctively think of the company as an expert on child health.
- Kodak: http://1000words.kodak.com/: Yes, yes - a picture is worth a thousand words. And a blog that ties closely to Kodak's goals is worth a million. Giving staffers a photo blog - even if they're not the greatest snapshots in the world
- Zillow: http://www.zillowblog.com/: Zillow's blog manages to accomplish great synchronicity between promoting the Zillow product and providing valuable information. The service that Zillow, a provider of online real-estate services, can provide through its blog is very important, considering the uncertainty and lack of sensible information in today's real-estate market.