Last Updated Apr 28, 2009 8:13 AM EDT
- The Find: Corporate America's reputation tanked to its lowest level in a decade, research finds, with the financial industry now enjoying the same standing as big tobacco.
- The Source: The Harris Interactive RQ survey.
Only eleven percent of respondents had anything good to say about finance, the same percentage who have a favorable view of big tobacco. The automobile industry was hit by the greatest decline in its standing in the ten year history of the survey, with GM now 58th on a list of 60 companies. The technology industry, however, can celebrate being the most respected sector. Some individual companies also continue to enjoy goodwill from customers. The top ten most respected are:
- Johnson & Johnson
- Kraft Foods
- Microsoft Corporation
- General Mills
- 3M Company
The Question: Which companies are over-rated by respondents? Which undervalued?