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Closing In On EconSM: Mobile Social Advertising

This story was written by Rachelle Crum.

One of our five not-to-be-missed panels during EconSM: Social Meets Mobile in less than three weeks:Mobile Social Advertising: What Now?.

Panelists James Slavet, a partner with Greylock Partners; Jesse Goranson, SVP, mobile media, Nielsen Mobile; Ali Diab, VP-product management, AdMob; and Chandra Hill, VP-mobile business operations, MySpace will talk about opportunities to make money in the space through advertising and other monetization options.

Along with addressing audience members' inquiries, the panelists will dig into questions such as: What types of mobile social ads are generating the most clicks? Which mobile social sites and apps are advertisers most interested in? How are companies tackling the challenge of properly displaying ads on the differing screen sizes on the slew of handsets in the market? What are site owners doing to engage consumers through ads? Which advertisers are effectively reaching consumers through mobile social sites and apps?

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By Rachelle Crum

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