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#Canada election day: Making elections about citizens

Prime Minister Stephen Harper greets children at the school where he cast his election ballot GETTY
by Steve Anderson(CBS/What's Trending) This spring's election has been hailed as Canada's first "social media election." From Twitter trends to viral videos, online fervor is amping up the leadership race. And it's not only the growing pro-Internet community that has been galvazed, but average citizens who want to take ownership of Canada's political landscape has also joined the cause.

Youth, for example, have pledged to vote and have been spreading the word in ways never seen before. The first generation of digital natives is now of voting age, and they have high expectations for freedom of information. Many universities have, in collaborations with engagement organizations like, held vote mobs during which students get dressed up, meet, sing, chant and dance with the aim of encouraging fellow Canadians to vote. YouTube videos of these vote mobs have gone viral, creating an unstoppable wave of engagement and voter education. Canadians have also seized online engagement tools like Vote Social to help get out the vote. Social media appears to have moved politics in Canada by making them less about personality and platitudes and more about a two-way dialogue between engaged citizens and candidates. If nothing else, the numbers are suggestive: At the beginning of the election, pundits told Canadians this would be an uneventful one. Canadians have used social media to change the story -- in turn creating historic advanced poll numbers and a huge, unforeseen upsurge in support for the NDP.

Canadians are following the election on social media like never before on services such as Poli-Twitter. Traditionally, there is a media blackout for a period of time after the polls close that prevents media outlets from posting early results. That law is supposed to apply to the Internet as well, but don't expect social media to be silent. In fact, if you want the results first, you'll probably hear on social media from one of your fellow citizens, rather than from traditional media -- a rather emblematic close to this election.

Steve Anderson is the national director for, an organization that's mission is to advance and support a media communications system in Canada that adheres to the principles of access, choice, diversity, innovation and openness.

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