Last Updated Sep 1, 2010 7:33 PM EDT
Tamar Weinberg took the direct approach to the question and simply asked some of the biggest names in tech and business what gets their attention. Their answers are fascinating:
- Craig Newmark, founder of Craigslist: "For me, it's just asking, via email, Twitter, or Facebook."
- Seth Godin, bestselling author, including his latest, Linchpin: "PR people shouldn't try to get my attention. Readers with something to say should email me. Marketers should make great products that loyal readers or long-time friends or trusted colleagues choose to tell me about!"
- Pete Cashmore, founder and CEO of Mashable: "I think keeping it short and to the point is most likely to get a response -- having a clear message or request that gets the idea across in a couple sentences. Everybody is short on time these days, and the more succinctly you can express yourself, the better."
- Nicholas Carlson, senior editor at The Business Insider: "People can get my attention by helping me. For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Now, a couple weeks later, a PR rep came to me and said, hey a lot of those people are joining this one company (that I rep), would you like to learn more? Because I know that my readers care about that story, I jumped on it so now this PR rep is going to get her company coverage because she approached me in a way that will help me."
- Jesus Diaz, senior contributing editor of popular gadget blog Gizmodo: "Read what I write about and imagine what can interest me. No amount of pitching will make me write something unless it excites my gonads."
- Gary Vaynerchuk, author of Crush It!: "Tweet about the NY Jets. Also write an honest email -- and the biggest mistake everyone makes is the ask or sell instead of greet or welcome in their 1st interaction."