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AOL's Makes Its Pitch To Small Publishers With PubAccess Service

This story was written by David Kaplan.

AOL (NYSE: TWX) display ad unit has created PubAccess, a self-serve tool for publishers to join the network. The service is aimed at small publishers as a way to manage their display ads. AOL is stressing the various levels of control PubAccess gives publishers, such as letting them block certain advertisers and categories, pull tags and view activity reports. PubAccess is also being packaged with's AdLearn technology, its optimization tool. As a third incentive, PubAccess will bring the full sales force of Platform-A, which houses and AOL's other online ad companies. Release

By David Kaplan

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