Last Updated Dec 14, 2009 5:40 PM EST
(Episode 394; 19 minutes 02) Digital marketing opportunities create many possibilities for you to inadvertently fall foul of the law. Viral activity, whether intentional or otherwise, could see your message propagated through the Internet with no chance of retraction. So now more than ever you need to ensure that your advertising campaigns are squeaky clean and not misleading.
Stephen von Muenster, Principal of von Muenster Solicitors and Attorneys has written a legal guide for advertisers and agencies for the Advertising Federation of Australia (AFA). It examines everything from consumer protection, SPAM and privacy laws through to the challenges of social media, mobile and viral marketing.
On today's BTalk Stephen takes us through the basic principles you need to understand and follow to stay on the right side of the law.
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