Last Updated Jun 10, 2008 4:48 PM EDT
What's often unclear is how a company makes that clear commitment. Myself and others have pointed to the absolute necessity that the signals come from the top - it's got to start at the helm.
So what's the clearest way for a corporate leader to make that commitment? Robert Moment, the author of "Invisible Profits: The Power of Exceptional Customer Service" riffs on the IBE news with a simple word: Integrity. It's a word that's thrown about a lot, that everyone claims to have, but Moment sat down and drew up a guideline on how to actually get to that position of business integrity. He calls it his "Seven Principles of Business Integrity." I call it a good start.