Paula Deen & company: 10 celebs who help sell drugs

  • Paula Deen & company: 10 celebs who help sell drugs

    Sally Field

    In 2006, actress Sally Field started making commercials for Roche and GlaxoSmithKline's Boniva. Field told WebMD she was diagnosed with osteoporosis just shy of her 60th birthday. At first, the Oscar-winning actress tried alternative methods like hormone replacement therapy, but then her doctor switched her to Boniva. Shortly after, Roche and GlaxoSmithKline approached her about being a spokesperson.

    "At first I was nervous," Field told WebMD. I thought, this is a big pill - and I worried something bad would happen."

    In 2009, Consumer Reports criticized the partnership, saying, "Great spokeswoman, misleading ad." According to Consumer Reports, Boniva had a more convenient dosing schedule with its once-a-month formulation, but was "10 times the cost" and no more effective than cheaper generic biphosphonate drugs