11 tricks retailers use to get more of your money

  • ​7. Controlling your mood with music

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    Alexander Reichmann, CEO of iTestCash, said retailers use music to set the mood and control their customer's energy levels. In fact, one 2012 study Reichmann cites found that moderate noise distractions enhance creativity and make customers "more likely to buy new and innovative products."

    "[In] a sporting goods store, you may hear music that makes the shopper feel more energetic in that shopping environment," Reichmann said. "The easiest way to avoid falling for this is to plan your shopping trip in advance, either with a budget or list. And don't go over what you intend on spending there."