https://www.cbsnews.com/ Moneywatch Marketing From CBSNews.com Thu, 09 Apr 2026 05:14:41 -0400 5 https://www.cbsnews.com/news/fed-interest-rate-hike-federal-reserve-keeps-interest-rates-steady-amid-global-slowdown-today-2019-01-30/ The Federal Reserve chair pointed to low inflation and slower global growth as the Fed kept interest rates steady Wed, 30 Jan 2019 14:49:00 -0500 https://assets3.cbsnewsstatic.com/hub/i/r/2018/12/19/c4f1ccd4-d055-4ff3-a359-ea1f8a8e36cf/thumbnail/60x60/70f210c03f4781619a5ebc6ff1271eb0/powell-gettyimages-1000632232-thumb.jpg e0f376fd-5b5b-4251-b0ab-f74715f3b9b3 https://www.cbsnews.com/news/mylan-investors-push-back-over-executive-pay/ Some investors are trying to shake up the board over what they call exorbitant pay packages Wed, 31 May 2017 11:21:41 -0400 https://assets3.cbsnewsstatic.com/hub/i/r/2016/08/25/21a3869a-d33a-4441-bd13-fbfe566cc3d4/thumbnail/60x60/bef0cbe1d5675f88fdabf7f26d09709a/gettyimages-594875768.jpg 410f13d7-a730-42bf-92b3-3917e65a64b2 https://www.cbsnews.com/news/landing-deals-with-the-big-logo-companies/ The logo deal strategy is one of the most intentional approaches to true business development that we know -- it puts you in the driver's seat for reaching your ultimate goals Thu, 08 Nov 2012 14:06:05 -0500 https://assets2.cbsnewsstatic.com/hub/i/r/2012/08/03/46c3f198-c3cd-11e2-a43e-02911869d855/thumbnail/60x60/daf4c8c531939904d22433cd41214b93/Warren-Buffett-2010.jpg b1679c1a-8c88-11e2-b06b-024c619f5c3d https://www.cbsnews.com/news/the-art-of-the-deal-lessons-from-warren-buffett/ As Warren Buffet's stellar record shows, salespeople should never try to close the company -- only the deal Fri, 02 Nov 2012 07:00:00 -0400 https://assets3.cbsnewsstatic.com/hub/i/r/2012/10/30/1c25951b-a645-11e2-a3f0-029118418759/thumbnail/60x60/ef5c7901666375956b5a0c74d9354917/Buffett_2.jpg de6d9b74-8c88-11e2-b06b-024c619f5c3d https://www.cbsnews.com/news/persuasion-that-prospects-love/ Help your prospects make decisions faster by giving them a persuasive mental shortcut Thu, 25 Oct 2012 09:37:12 -0400 https://assets3.cbsnewsstatic.com/hub/i/r/2011/10/13/2f843f41-a645-11e2-a3f0-029118418759/thumbnail/60x60/55d61332d93596e4cb861f4262bc8f18/handshake.jpg de6c6a24-8c88-11e2-b06b-024c619f5c3d https://www.cbsnews.com/news/round-up-the-usual-suspects/ Regardless of your business, there is a mega opportunity for you somewhere -- follow these tips to find your suspects Wed, 29 Aug 2012 19:02:23 -0400 https://assets2.cbsnewsstatic.com/hub/i/r/2012/08/28/dffcbfe8-a644-11e2-a3f0-029118418759/thumbnail/60x60/19edad32d4f7921dd250fcd289171ec6/shutterstock_58513148.jpg de6d93fe-8c88-11e2-b06b-024c619f5c3d https://www.cbsnews.com/news/in-sales-there-is-no-i-in-team/ When it comes to landing that big account, success hinges on assembling a group of vital role-players Wed, 22 Aug 2012 06:50:00 -0400 https://assets1.cbsnewsstatic.com/hub/i/r/2012/08/21/d8e6d1bf-a644-11e2-a3f0-029118418759/thumbnail/60x60/3e9a72f4ae94e486ef70cfbc27af55a0/personas_creativas.jpg de6d8bd4-8c88-11e2-b06b-024c619f5c3d https://www.cbsnews.com/news/selling-with-humor/ How to use humor to your advantage when it comes to sales. Tue, 21 Aug 2012 09:42:00 -0400 https://assets1.cbsnewsstatic.com/hub/i/r/2012/08/20/d8d81e7a-a644-11e2-a3f0-029118418759/thumbnail/60x60/7c25ea6c7d9ae956df91cb6589abd504/Big_Spam,_Little_Spam.jpg de6d8454-8c88-11e2-b06b-024c619f5c3d https://www.cbsnews.com/news/sales-pros-should-root-for-the-us-postal-service/ Postage stamps are the best lead-generation deal in America -- even at twice the price, direct mail is a bargain Thu, 16 Aug 2012 07:05:00 -0400 https://assets2.cbsnewsstatic.com/hub/i/r/2012/08/15/d56240be-a644-11e2-a3f0-029118418759/thumbnail/60x60/075a3fd388554fa22d9d61b7dc9cf507/Her_Appointed_Rounds.jpg de6d7cde-8c88-11e2-b06b-024c619f5c3d https://www.cbsnews.com/news/how-to-swing-a-deal-like-warren-buffett/ While it's tempting for sales pros to try to hit one out of the park, here's why they should stay in their sweet spot Wed, 15 Aug 2012 16:04:38 -0400 https://assets2.cbsnewsstatic.com/hub/i/r/2012/08/03/46c3f198-c3cd-11e2-a43e-02911869d855/thumbnail/60x60/daf4c8c531939904d22433cd41214b93/Warren-Buffett-2010.jpg de6d7554-8c88-11e2-b06b-024c619f5c3d https://www.cbsnews.com/news/the-psychology-of-negotiation/ When negotiating your next deal, don't get conned by a "black-hole" prospect Wed, 08 Aug 2012 06:55:00 -0400 https://assets1.cbsnewsstatic.com/hub/i/r/2012/08/07/cff57267-a644-11e2-a3f0-029118418759/thumbnail/60x60/1fbfe7c9e7c39156db45ccd75e998fca/black-hole-02.jpg de6d65b4-8c88-11e2-b06b-024c619f5c3d https://www.cbsnews.com/news/how-to-dance-with-your-prospects/ You've got to have the right moves to sweep potential customers off their feet Tue, 07 Aug 2012 06:50:00 -0400 https://assets2.cbsnewsstatic.com/hub/i/r/2012/08/06/cefcde11-a644-11e2-a3f0-029118418759/thumbnail/60x60/bf5a7fd28e23d35549ee6548c0aa15a3/Dancers.jpg de6d5e48-8c88-11e2-b06b-024c619f5c3d https://www.cbsnews.com/news/how-to-avoid-hiring-a-walking-lawsuit/ A law firm offers six tips for screening out job applicants who may be itching to sue you Thu, 02 Aug 2012 09:00:09 -0400 https://assets2.cbsnewsstatic.com/hub/i/r/2012/08/01/cc0729f8-a644-11e2-a3f0-029118418759/thumbnail/60x60/322de0df76b43886c3dc3533cb39fda1/The_Grindstone_.jpg de6d56c8-8c88-11e2-b06b-024c619f5c3d https://www.cbsnews.com/news/what-if-they-google-me/ Follow these rules to ensure your business ranks high in online searches Wed, 01 Aug 2012 06:45:00 -0400 https://assets1.cbsnewsstatic.com/hub/i/r/2012/07/31/ca1b1ca2-a644-11e2-a3f0-029118418759/thumbnail/60x60/903758d83e379c04bb9a00fff43ce54c/Google.jpg de6d4eb2-8c88-11e2-b06b-024c619f5c3d https://www.cbsnews.com/news/overcome-the-fear-factor/ Prospects make purchase decisions based in part on what they can sell now and defend later Tue, 31 Jul 2012 07:00:00 -0400 https://assets1.cbsnewsstatic.com/hub/i/r/2012/07/30/c91d54d8-a644-11e2-a3f0-029118418759/thumbnail/60x60/5ec9810457546f0f457f011be9665633/businesspeople_in_a_meeting.jpg de6d471e-8c88-11e2-b06b-024c619f5c3d https://www.cbsnews.com/news/how-to-foil-the-bogus-expert/ What to do when a prospect's in-house guru threatens to stop your proposal in its tracks Thu, 26 Jul 2012 06:55:00 -0400 https://assets1.cbsnewsstatic.com/hub/i/r/2012/07/25/c4e4b6f6-a644-11e2-a3f0-029118418759/thumbnail/60x60/0eff2bbc90d21c2db630e5abec8315c5/meeting.jpg de6d3f80-8c88-11e2-b06b-024c619f5c3d https://www.cbsnews.com/news/how-to-win-a-fight-in-sales/ What to do when someone on the other side of the negotiating table gets hostile Wed, 25 Jul 2012 18:42:04 -0400 https://assets2.cbsnewsstatic.com/hub/i/r/2012/07/23/c5e056ee-a644-11e2-a3f0-029118418759/thumbnail/60x60/c43e504995fc29534394674a846466ad/disagreement.jpg de6d3062-8c88-11e2-b06b-024c619f5c3d https://www.cbsnews.com/news/be-ruthless-about-preparation/ How to manage your sales team's eleventh-hour fear, panic, and frustration Wed, 25 Jul 2012 06:50:00 -0400 https://assets1.cbsnewsstatic.com/hub/i/r/2012/07/24/c4403a77-a644-11e2-a3f0-029118418759/thumbnail/60x60/ec75ebf048fc1e0067047e167b965e9f/business_team.jpg de6d37f6-8c88-11e2-b06b-024c619f5c3d https://www.cbsnews.com/news/workplace-dispute-try-mediation/ Turning to a professional mediator can save time and money when sales contracts go bad -- and your peace of mind Thu, 19 Jul 2012 12:07:13 -0400 https://assets1.cbsnewsstatic.com/hub/i/r/2012/07/18/c05c8170-a644-11e2-a3f0-029118418759/thumbnail/60x60/5bbb1a6829fe6e9e1433bd493a4765b3/shutterstock_65821591.jpg de6d28ec-8c88-11e2-b06b-024c619f5c3d https://www.cbsnews.com/news/a-cure-for-toxic-salesperson-syndrome/ The sales world is full of jerks, but psychologist Dr. Bruce Heller says they can be rehabilitated Wed, 18 Jul 2012 06:55:00 -0400 https://assets2.cbsnewsstatic.com/hub/i/r/2012/07/17/bf257af7-a644-11e2-a3f0-029118418759/thumbnail/60x60/8ff568d0f603ff2ecd1a33053d5e810e/summer_sales.jpg de6d2162-8c88-11e2-b06b-024c619f5c3d https://www.cbsnews.com/news/how-businesses-can-get-seen-heard-and-admired/ Companies should make a priority of raising their visibility in the media and in their market Tue, 17 Jul 2012 07:05:00 -0400 https://assets3.cbsnewsstatic.com/hub/i/r/2012/07/16/be879e72-a644-11e2-a3f0-029118418759/thumbnail/60x60/7418440b7946680539312475e1c73d93/press_conference.jpg de6d1960-8c88-11e2-b06b-024c619f5c3d https://www.cbsnews.com/news/how-not-to-lose-that-big-deal-you-just-won/ Landing a big contract is the beginning, not the end, of the sales process Tue, 10 Jul 2012 13:42:19 -0400 https://assets1.cbsnewsstatic.com/hub/i/r/2012/07/10/ba6d860d-a644-11e2-a3f0-029118418759/thumbnail/60x60/21c804e2f091b19eca8e13151d51763d/shutterstock_27888157.jpg de6d119a-8c88-11e2-b06b-024c619f5c3d https://www.cbsnews.com/news/gaining-commitment/ Commitment can be gained from customers when they can see the road map and how they will transition once the contract is signed Thu, 05 Jul 2012 15:53:14 -0400 https://assets3.cbsnewsstatic.com/hub/i/r/2012/07/03/b7794c23-a644-11e2-a3f0-029118418759/thumbnail/60x60/c66b269c8059b94e484799ffc6f439ce/shutterstock_76349071.jpg de6d0a24-8c88-11e2-b06b-024c619f5c3d https://www.cbsnews.com/news/utilizing-your-marketing-budget-in-a-down-economy/ How to best use your marketing dollars to help sales in a down economy Tue, 03 Jul 2012 10:09:20 -0400 https://assets1.cbsnewsstatic.com/hub/i/r/2012/01/13/b6084969-a644-11e2-a3f0-029118418759/thumbnail/60x60/600433267aa4cc455a997056042da527/coins_generic.jpg de6cdcac-8c88-11e2-b06b-024c619f5c3d https://www.cbsnews.com/news/the-truth-about-liars/ There are times when prospects might not be telling the truth about their position in negotiations - here are the red flags and how to approach them Tue, 03 Jul 2012 10:07:47 -0400 https://assets3.cbsnewsstatic.com/hub/i/r/2012/07/02/b607e5ca-a644-11e2-a3f0-029118418759/thumbnail/60x60/95b80423f7711550386f3877661564d9/red_flags.jpg de6d02b8-8c88-11e2-b06b-024c619f5c3d https://www.cbsnews.com/news/sales-champions-work-like-magic/ Securing a champion in your prospect company is critical to ensuring you will seal the deal. Mon, 02 Jul 2012 15:41:27 -0400 https://assets3.cbsnewsstatic.com/hub/i/r/2012/03/27/e2dda198-a644-11e2-a3f0-029118418759/thumbnail/60x60/34c5c5b9e5006b25ce444c84bc74a67f/family_meeting_iStock_000008384987.jpg de6ceb8e-8c88-11e2-b06b-024c619f5c3d https://www.cbsnews.com/news/the-powerpoint-pitch/ PowerPoint presentations can leave your audience sleeping unless you use it the right way Mon, 02 Jul 2012 15:37:33 -0400 https://assets1.cbsnewsstatic.com/hub/i/r/2012/06/27/b551717f-a644-11e2-a3f0-029118418759/thumbnail/60x60/86ad084c3abc3c268e041e78fb2d7f68/PP.jpg de6cfb10-8c88-11e2-b06b-024c619f5c3d https://www.cbsnews.com/news/hard-lessons-about-planning-the-sale/ We can all take a lesson in pre-sale planning from J.C. Penney's recent failed sales strategy Wed, 27 Jun 2012 19:55:23 -0400 https://assets2.cbsnewsstatic.com/hub/i/r/2011/11/16/24a77fb3-8ba8-11e2-9400-029118418759/thumbnail/60x60/d944cc291490d11116ebece3593f2403/Meeting.jpg de6cf37c-8c88-11e2-b06b-024c619f5c3d https://www.cbsnews.com/news/the-ultimate-cold-calling-tool/ Instructions: Bookmark this page. Then, before a cold call, open this link. As you talk with the customer, listen for the objections below. When you hear one, click on it, and use one of the responses. Then click on ASK FOR THE APPOINTMENT and use one of the requests. Try it! SEND ME ... Fri, 22 Jul 2011 14:35:53 -0400 de4ab8fc-8c88-11e2-b06b-024c619f5c3d https://www.cbsnews.com/news/how-to-write-a-press-release-with-examples/ A press release is the quickest and easiest way to get free publicity. Here are the secret rules to make sure that your message gets through to your prospects. Wed, 10 Nov 2010 17:08:00 -0500 de4ba320-8c88-11e2-b06b-024c619f5c3d