Why does product design sometimes fail? It's complicated
Everywhere you look, products are getting too complicated, with more and more features aimed at attracting consumers. For designers, it's a constant and complex balance to get it just right.
David Pogue is a six-time Emmy winner for his stories on "CBS Sunday Morning," where he's been a correspondent since 2002. Pogue is the host of the CBS News podcast, "Unsung Science." He's also a New York Times bestselling author, a five-time TED speaker, and host of 20 NOVA science specials on PBS. For 13 years, he wrote a New York Times tech column every week - and for 10 years, a Scientific American column every month.
He's written or co-written more than 120 books, including dozens in the "Missing Manual" tech series, which he created in 1999; six books in the "For Dummies" line (including Macs, Magic, Opera, and Classical Music); two novels (one for middle-schoolers); three bestselling "Pogue's Basics" book series of tips and shortcuts (on Tech, Money, and Life); and, in 2021, "How to Prepare for Climate Change."
After graduating summa cum laude from Yale in 1985 with distinction in music, Pogue spent 10 years conducting and arranging Broadway musicals in New York. He has won a Loeb Award for journalism, two Webby awards, and an honorary doctorate in music. He lives with his wife Nicki and their blended brood of five spectacular children in Connecticut and San Francisco.
For a complete list of Pogue's columns and videos, and to sign up to get them by email, visit authory.com/davidpogue. On Twitter, he's @pogue; on the web, he's at davidpogue.com.
Everywhere you look, products are getting too complicated, with more and more features aimed at attracting consumers. For designers, it's a constant and complex balance to get it just right.
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