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      PR Expert Kathy Johnson: Why Smaller Messages Are Better

      |Before launching public relations firm Consort Partners, Kathy Johnson ran her own successful tech start-up. That's why she knows, whether she's working with BMW, Intel or even the nation of Japan, good P.R. can be a very effective form of business development. Here, Johnson talks about international positioning and breaking down your message into bite-sized pieces to help people understand why they care.