| What happens when you change your corporate logo? Marketing expert Jim Edwards joins us to talk about the new United-Continental Airlines logo. Also, we'll chat about several past logo changes...including Starbucks, Gap, Tropicana and Comedy Central. Edwards tells us what works and what doesn't and, most important, why. How you can create a logo, or make a change, that won't shock your customers and might even entice them to come a little closer to your brand.