Loading...

Gift-Bag Goddess Laurie Ziegler: The Art of "Thank You"

| What gets employees excited? A well-thought out "thank you" often goes farther than a motivational speech. Laurie Ziegler uses that idea to inspire the most jaded people on the planet — celebrities. Her Branded Entertainment Marketing creates gift bags for VH1, MTV, and Michael Jordan. Here she shares some approaches for incentivizing everyone from guests to employees to clients.