The real thing

The real thing

July 22, 2012 6:57 AM

When Coca-Cola first became popular, there were so many imitators the company needed an iconic bottle for the public to discern it from other brands. Mark Strassman reports on how the Coke bottle came to be the definition of a brand.

  • Recommended
  • A nation of slobs? A nation of slobs?

    3:37 May 19, 2013

  • Nature: Peacocks Nature: Peacocks

    3:03 May 19, 2013

  • Battered mini-golf course gets back on its feet Battered mini-golf course gets back on its feet

    3:50 May 19, 2013

  • A tour through the Hutongs of Beijing A tour through the Hutongs of Beijing

    3:36 May 19, 2013

  • Jennifer Lopez: Musician, actress, designer and more Jennifer Lopez: Musician, actress, designer and more

    5:20 May 19, 2013

  • The strange, inventive world of wallpaper The strange, inventive world of wallpaper

    3:29 May 19, 2013

  • Gardens in the New York sky Gardens in the New York sky

    4:11 May 19, 2013