Preview: The Flavorists
August 9, 2012 8:00 AM
Meet the scientists behind flavors that make foods and beverages so tasty. Morley Safer reports on an industry that food manufacturers depend on, but which critics say make people dependent on less-than-healthy foods. Watch Safer's report on Sunday, Sept. 2 at 7 p.m. ET/PT.
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- This piece is a repeat from a few months ago. Looks like 60Min is just regrouping reports so as not to seem as though they're doing reruns - which in essence they are.
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- Likewise lambomb. Get a grip jezziemae... have you ever heard of self-control?
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- I haven't seen the segment yet, so I'll withhold judgement on that. However, as a food scientist who works closely with flavorists and the flavor industry, I can assure you that there is no secret plot to make people addicted or dependent on certain foods. The flavor industry caters specifically to what food scientists want and need to develop a superior product. Food scientists use these flavors along with other ingredients to create products that consumers prefer at a price that consumers are willing to pay. There is no secret plot or conspiracy to trick consumers in buying foods or make them addicted. Ultimately, both the flavor and food industries cater to what consumers want.
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- @ JEzzimae: Your comment should be moderated if not removed. The episode hasn't even aired yet, and your point of view, to say the least, is deeply uninformed.
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