October 11, 2009 11:55 AM
New car innovations like seatbelts, airbags, anti-lock brakes and attention alerts may seem like they have taken the danger out of driving, but they haven't. Mo Rocca examines the future of traffic.
The road ahead in Afghanistan, and the crucial decision Obama faces.
Watch Now
Italy Arrests 2 In Mumbai Attack Probe
Police Say Pakistani Father, Son Operating Money Transfer Office Provided Support for Last Year's Terror Attack in India
Man Gets Life in Prison for Fatal Scare
Broke Into 79-Year-Old Woman's House, Causing Fatal Heart Attack
Sri Lanka to Release 136,000 War Refugees
After Being Held Under Guard in Gov't Camps for 6 Months, Ethnic-Minority Tamils Will Be Allowed to Go Home
Day in Pictures
A Glimpse at the Day's News as Seen Through a Camera Lens
Shira's Offbeat Holiday Gift Guide
The Top 10 Offbeat Holiday Gifts to Help Guide Your Shopping this Season
Touching the Sky
"The Early Show"'s Dave Price Takes the Ride of a Lifetime in a U-2 Spy Plane
Heavy Floods Hit England
Rescue Workers Helped to Evacuate Stranded Residents After a Day of Unprecedented Rain
Victoria's Secret Fashion Show
Angels Walked the Runway While the Black Eyed Peas Performed at the 2009 Fashion Show
Celebrity Circuit
Levi Johnston, Whitney Port, and Mya at Hot Hollywood Party
Stay connected with the CBS News using your favorite social networks and online news applications:
Tom Vanderbilt would have missile guidance systems adapted to infinitely complex fields of vision and Professor Gerald would hope that the drivers would be alerted to dangers. I am working to expand on the latter. At collision sites I change site specific windshield images from confusing visual fields to clearly cued eye control. With astounding success.
Visual cues that meet the retina work below the conscious level, much as motivational researchers have found in their well established successes in delivering eyeballs to cash registers. CBS admen know how well this works. So do NASCAR drivers, who hold to the mantra that "The car goes where the eye goes". With analytical techniques of the Great Masters of the art world and their control of the retina, a true breakthrough in collision prevention really rests with cognitive psychologists, architects and graphic artists. Robotics won't do.
IQheinrich