
The Paper, Design Thinking, Barca
January 6, 2013 8:00 PM
The Times-Picayune moves to a three-day-a-week publishing schedule, causing New Orleans to be the largest U.S. city without a daily paper; Also, global firm IDEO incorporates human behavior into product design -- an innovative approach being taught at Stanford; And, with stars like Lionel Messi and a youth academy bringing up the next generation of athletes, is Barcelona becoming the world's best soccer team?








1. Whether the website is free or not. Monetizing web access is a huge issue and drives whether or not most people will use a news website. Most won't. Being the only place to get local news is a big help, but still won't motivate most people to buy an online subscription.
2. The rising age of newspaper readers. Many newspsper readers are at an age where they aren't comfortable reading more than a couple sentences on a screen. They (we) want a hardcopy for any serious reading, and will likely never be online subscribers.
Sadly, the two are totally related. Older readers - the majority of the readers - are far less likely to buy anything online for any price.
To not even mention either of these issues is pretty hard to forgive.
Also ignored: Aaron Kushner, tThe Orange County newspaper mogul who is running in the face of his industy and beefing up his staff and generally making his publications relevant. Now there's a novel solution. Hope it works.
-Mike Roberts, reporter for the Mountain Democrat and Village Life in El Dorado County, CA. mroberts@villagelife.com 916-220-5889