need to add title here

How to design breakthrough inventions

January 6, 2013 4:00 PM

Global firm IDEO incorporates human behavior into product design -- an innovative approach being taught at Stanford. Charlie Rose profiles the company's founder, David Kelley.

How to design breakthrough inventions

60 Minutes OverTimeWhy is this living room filled with blue boxes?

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by newenergytechnology March 21, 2013 11:09 AM EDT
David Kelley I have a new enery technology that is like no other. I have 2 prototypes built. One is a concept prototype 3rd generation. The other is a commerical 2nd generation prototype. I have patents on the prototypes. I also have applied for a contionuation in part for the new upgardes. With the new development of strong magnets, no one have came up with a new use for energy technology. This is not perpetural motion in wich energy can not be created no distroyed. The device is a way of using magnets to run at very high oscillating speeds by a rotating cam with magnets in it and lever arms the run inside coils with magnets down inside the coins to repell out generating electricity with almost no magnetic drag a new patented part of the invention. It has a very low rpm to generate power. Most generators need 4,500 RPS to run properly this runs on 350 RPM max. It is very efficent and does no use electricity to make electricity to make magnetic fields which is a loss that changes into heat. It can used to generate power at low energy sources. There are thousands of lakes that just spill the water in which this could generate power for our needs. You could take a typical windmill and generate power for your car. You do not need large blades to get the high RPS and the magnetic drag the happens under load. You can tap into ocean currents in which 80% of the population of people live near the coast. It could be used in fast moving streams to generate power 24 hours a day 7 days a week 365 days a year non stop. This is a GREEN TECHNOLOGY way ahead of its time. Patent No. US 7,911,096 B2
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by bobkat820b March 5, 2013 10:20 AM EST
My name is Mr. Ciaccio .. I teach Technology Education at Rocky Point Middle School in Rocky Point NY 11778 ... this is exactly what I teach my students!!! ... It always amazes me to see what my students come up with as solutions to problems I present to them and they are only about 13 years old! Email rciaccio@rockypoint.k12.ny.us
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by rtfoster99 January 24, 2013 4:30 PM EST
Nice glasses Kelly is wearing! Anybody know the maker?
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by celigne0 January 18, 2013 12:33 AM EST
"Doug Englebart" --> "Doug Engelbart"

Engelbart's mouse was an integral part of the online system NLS developed at SRI's Augmentation Research Center starting in 1962 and first presented to the public on December 9, 1968 at the annual Fall Joint Computer Conference (FJCC) in San Francisco. From there it went to Xerox PARC on their Alto workstation in the early 1970's thanks to Jim Mitchell et al, thence to Smalltalk at PARC thanks to Alan Kay and Adele Goldberg, thence to Apple in the late 1970's, at least 15 years after the start of Engelbart's NLS project at SRI.

My boss attended the 1968 FJCC and came back full of enthusiasm for the idea of building a "poor man's mouse" which he assigned to two of us, one the hardware and the other (me) the software. The hardware was an arm with potentiometers at two joints (think shoulder and elbow), with the end (think hand) serving as the mouse. The software converted the potentiometer readings into mouse coordinates.

The software ran on a small half-MIPS machine with a 12-bit word length and no hardware multiplier, so I did the necessary trigonometry by combining table lookup (for space) and a variant of linear interpolation (for speed), which was fast enough for accurate real-time readout of the mouse coordinates.

This was early 1969. Having a working mouse then was about like having a working heavier-than-air flying machine in 1895 --- how is this of any conceivable use to anyone, we asked after we'd built it.

It didn't occur to us to ask our boss this question as it was clear he was insane. Shortly thereafter someone else wrote an incredibly popular video game for the same machine using the keyboard as input and our "poor man's mouse" was never heard from again.

Which was fine by us since we hadn't seen the point of it to begin with.
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by brookdrumm January 13, 2013 10:12 PM EST
I was shocked to see that David had a Printrbot. My heart stopped beating when I saw the Printrbot cameo -on 60 Minutes?! I raced over to my client database and looked him up... there he was. I shot off an email thanking him for all the inspiration over the years. He was so sweet to reply and invited me down to pay a visit to IDEO. Can't wait. What a great guy. I will certainly get that Printrbot all tuned up and printing!

Brook Drumm
Printrbot
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by Jorlan1 January 13, 2013 2:01 PM EST
Nice interview for understanding Mr. Jobs. IDEO seems like an interesting company.
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by petermartins January 13, 2013 8:49 AM EST
Oh, so Apple's first mouse was a "descendant" of the mouses in use today! Wow, Kelly also invented the time machine!
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by kpr_ January 10, 2013 1:10 PM EST
To all the folks having trouble with attribution. I can assure you that, if you dig a bit (more than merely looking at the index of Isaacson's Steve Jobs biography) you'll find that this segment is accurate.

It's important to pay attention to details. This segment states that IDEO designed the first computer mouse for Apple (not the first computer mouse EVER). You can learn about the mouse project on IDEO's website here:

http://www.ideo.com/work/mouse-for-apple/
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by cnesr January 9, 2013 12:54 AM EST
Seems like a genuinely nice and gentle man.
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by Karbob68 January 8, 2013 2:07 PM EST
njadwriter@gmail.com

I had just finished reading Walter Isaacsom's biography of Steve Jobs when I was the David Kelly story on 60 Minutes. My recollection was that David Kelly was never mentioned in the book. To be sure I went back and checked the book's index. No David Kelly. No Ideo. Since the book related that Steve had may difficult or up and down relationships with various people I'm curious about the friendship and relationship mentioned in your story and the fact that Kelly is not mentioned in the Jobs biography. Could you look into this and provide an update?
Thanks,
Bob Kramer
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