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need to add title here

John Scharffenberger: The Best Products Market Themselves

November 29, 2010 3:37 PM

John Scharffenberger, CEO of Hodo Soy Beanery says making products that customers can't resist is the key to his success. Scharffenberger previously founded wine company Scharffenberger Cellars and helped create Scharffen Berger Chocolate Maker. Scharffenberger shares his insights on navigating roadblocks, creating a succession plan and exiting gracefully.

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