CBS News/ September 27, 2011, 10:33 AM

Job loss greeting cards: Kind or out of place?

Hallmark recently released a new line of six greeting cards that specifically address job loss and the recession. Some are humorous, while others offer some sensitive words of encouragement. The company says customers called-in the need and the cards are selling well.

With the unemployment rate currently at 9.1 percent - which translates to 14 million people - there's a good chance you know someone out of work. But should you actually send one of these cards?

Career expert Nicole Williams said on "The Early Show" said a card alone isn't ideal, but supplementing talking with a card is OK.

She said, "By virtue of bringing it out into the open and discussing it, there's less shame attached to it. And the more shame that is attached to it, the less likely you are to go out there and actually find a job quickly."

Psychologist and "Early Show" contributor Dr. Jennifer Hartstein added, "The more you can talk about something, the better off it can be."

One of the cards reads, "Sorry you lost your job, but please remember your job is not who you are. You have many great qualities, and that's what really matters. Until someone realizes your unique abilities, I hope you'll take pride in all you've accomplished and realize how much you have yet to give."

"Early Show" co-anchor Erica Hill said, "It makes you want to cry."

Co-anchor Chris Wragge said, "We were joking about this...but if you did receive this from someone - whether they were close to you or not - that's actually quite a nice gesture."

Hartstein said, "And one of the things it says on that card is your job is not who you are. I think we often attach meaning to who we are by what we do for a living. If we can detach that, we'll be much happier moving forward."

Hill said, "And that may be important, too. The job that you ultimately may find that we have to take care of our bills may not be the job that you feel is really you."

"You have to adjust your expectations on what's that go that's going to be," Hartstein said.

One of the humorous cards reads, "Don't think of it as losing your job. Think of it as a time out between stupid bosses."

"It's a very positive approach to being laid off," Williams said.

Hill said going the humorous route - depending on how you know the person - may be the best way of helping people talk about it.

Hartstein said, "You want to know your audience, right? Someone might look at that and think that you're making fun of their predicament, so you really need to know who your friends and who your loved ones are and who you're giving it to. Yes, it would make you laugh, but if you're really feeling sensitively about it, you don't want to poke fun at it in a way that might make them feel badly."

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SpecialPeople says:
How DARE Hallmark capitalize on people losing their jobs. It's so disgusting...someone sat down at a brainstorming session and said "Hey, let's make cards that let people know how bad they feel about losing their job! People are losing their jobs all the time...this is a FANTASTIC market!". As far as I'm concerned, I hope someone gives that jerk a card and they're fired for this stupid idea.
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dkbazzoli says:
Hallmark should have a line of cards for "sorry you lost your house to foreclosure" and "I hope your prison stay won't be too unpleasant" and "I hope the rehab program will work this time."
There are all kinds of unpleasant things that need greeting cards for friends to send to the unfortunate.
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Margreen18 says:
I lost my job over 2 years ago. I would have welcomed a card like this. If someone doesn't, then perhaps they are trapped in the shame and guilt phase. But, we are all different.

If someone works at a company where their friend might apply for an opening, they should stick in a business card. THAT could be really useful!
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sfoxe says:
I would buy one, to send to Obama next year. I wouldn't send one to a friend.
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tsigili says:
Just a new norm, and the sympathy greetings that go with it.
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CaracallaGeta says:
I find it very offensive that Hallmark has the audacity to create a line of cards that remind people of their terrible situation and as an illustrator and designer particularly appalled that they would be so insensitive to all the artist who have tried to find employment with Hallmark and other card companies. It's almost as though those who have jobs with Hallmark as artist are sticking a knife into the sides of these talented illustrators and designers and twisting it while laughing at them.
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dickkahrs says:
We all have a different perspective. My mother used to say, "Things work out for the best." I see the loss of a job as an opportunity to move on to something better. Since humans tend to be creatures of habit, going to and from work everyday is just a habit. There are good days and bad days. Some people at work are nice and some are not. Loosing your job is an immediate shock. It's probably unplanned and unexpected. Receiving a card about your job loss shows there's someone out there who cares enough to send a card.

By the way, aren't there cards that congratulate you on your divorce?

Change is good! The only thing in life that's constant is change!
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dkbazzoli replies:
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How about a card that expresses concern about a friend's recent cancer diagnosis? Or that their daughter was molested? There are many great "changes" in life that need greeting cards.