Retailers push new plus-size options

At least one third of American women are considered plus size - a size 14 or larger - and for years, clothing makers have taken little interest in that market.

But now, as "Early Show" Contributor Taryn Winter Brill reported on "The Early Show," retailers, such as Lane Bryant, Old Navy, Bloomingdales and Banana Republic, are not only getting the fit right, they're making plus size clothing more fashionable and high-tech than ever.

Click on the video above to check out some of the options now available in stores.

[misstheresamarie]

ADD PLUS SIZES TO THE NEW VSX LINE BY VICTORIA'S SECRET!

http://www.change.org/petitions/add-plus-sizes-to-victorias-secret-new-line-very-sexy-sport-vsx-introduce-plus-sizes-for-the-new-vsx-line

[lalenoir]

I feel it's all about the money...things were fine when the big brands could rely on the revenue from smaller women and not include the rest of us. It's interesting how after all these years we (normal) everyday women have NOW become relevant...hmmm?? Keep it real...if for not the recesssion and the need for the OTHER companies to increase profits PLUS would stay another 4 letter word that the fashion industry would like to forget about. Much love to Lane Bryant and the select few that have been dressing my curvy a** for years ;-)

[tsigili]

Ya know, if people can't push away from the table, just let them have to go naked.

There is a limit to how stupid we should get.

[sanfranciscosuzanne]

Well ******* some of us have pituitary brain tumors that have made us gain weight and then with the medications we have to take even more problems with weight gain. So idiot people like you have made me feel bad long enough finally I was diagnosed and face years of medicines, so go to he!! with your "I'm so much better than fatty attitude"! Your not anything but a piece of SH!!

[Jaylah54]

Lane Bryant is always made clothes that would fit larger women. However, they also were evidently BIG, BIG, BIG fans of horizontal stripes.

I don't know of any "plus-sized" women that want (or need) to be wearing horizontal stripes.

Thing is, there's a design difference in making plus sized clothes. You don't just take regular-sized clothes and make them bigger.

[NotPartyControlled]

It's good to see the retailers shedding the PC approach and returning to the good old fashion supply and demand approach to marketing.