CBS News/ July 27, 2011, 9:58 AM

Competitors move in after Netflix price hike

CBS/AP

Netflix, the popular DVD-by-mail and online video company, recently announced $6 a month subscription hike, catching many of its 23 million subscribers off-guard.

"Early Show" co-anchor Chris Wragge reported the DVD and streaming video giant is at the center of a customer complaint firestorm. Two weeks ago Netflix announced it was separating its DVD and streaming video subscriptions, resulting in a whopping 60 percent price hike starting in September for existing customers.

Thousands of customers vented their anger with "Dear Netflix" tweets. Check out a few here, here and here.

There were over 80,000 comments on Facebook alone, including this message from an angry follower: "Netflix stock down today...laugh out loud...poetic justice for a greedy company that turned its back on a loyal customer base."

After Netflix announced depressed third quarter projected earnings on Tuesday, Wal-Mart struck back.

To get a bigger share of the market, Wal-Mart announced it's offering many movies the same day they come out on DVD. Wal-Mart already offers 20,000 streaming movies through Vudu.com, which can be viewed on over 300 Internet-connected devices.

On "The Early Show," Jason Cochran, contributing editor for DealNews.com, said Netflix has ripped a page from the airline playbook.

"(They've) unbundled their services," he said. "It used to be you pay you pay $10, have streaming movies unlimited and also be sent DVDs. Now if you want them you have to pay for them separately. If you want to keep the old services you had, pay $16 a month, rather than $10, does not make people happy."

He added, "We're moving toward streaming movies in general. It costs a lot of money to send things out, the warehouse, pay for postage. And since we're moving toward streaming a lot of the companies need to have better libraries available. To do that, it takes money because you have to negotiate with the studios. Netflix is trying to position itself to where it is more of a streaming company in the future."

Pictures: Five alternatives to Netflix

But if you're looking for other video options, Cochran discussed the following options:

Blockbuster Total Access
Subscriptions starting at $11.99 per month

Cochran said, "It costs more than Netflix, but you can get movies right away as soon as the DVDs are released. Netflix has a waiting period of almost a month."

GreenCine
Subscriptions starting at $9.95 per month

Cochran said, "It's essentially art house, classic movies. Because Netflix and Blockbuster tend to be a little more mainstream, a lot more Hollywood. So if you want something more obscure, you might look at GreenCine."

Redbox
$1 per night

"Kiosks have downsides," Cochran said. "There's often a line, one person at a time can use them. It eliminates the ability to sit there and browse, which is one of the pleasures of a video store. (You see them) at drugstores and grocery stores."

iTunes & Apple TV
$.99-$3.99

Best Buy's CinemaNow
$1.99 and up

Vudu
$.99-$5.99

Hulu Plus
$7.99 per month

Amazon Prime
$79 annually

© 2011 CBS Interactive Inc. All Rights Reserved.
4 Comments Add a Comment
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Bojax39 says:
If Netflix is trying to push steaming over DVD rental, they should make their ENTIRE media library available for streaming first.
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thomasmc1957 says:
We've been Netflix customers since they started up (4 digit account number). But we are already paying $20/month for 4 DVDs, and we only actually watch 6-8 a month. There's a DVD rental vending machine around the corner that charges $1/day, and we get free streaming from Amazon.com.

So, Netflix is going to lose a longtime subscriber over this crap.
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mochatheunblended says:
I have not seen the cost projections but things need to be paid for. The movie studios may be more demanding of what their take should be so this price increase may be a harbinger of things to come. Your selection may be considerably less and you may have to wait but try your local library collections. They are usually free.
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Sarina0968 says:
Netflix was great when the customer could have a queue that contained DVD's and streaming that he/she selected.
Netflix made a fubar when they added additional selections to the streaming that the customer did not ask for.
Many of the DVD's that we are getting have scratches/dents in them which makes viewing most unpleasant. Cannot help but wonder if they (Netflix) is doing this on purpose to "encourage" the viewer to change over to streaming.
The streaming is nice, but there are MANY genres that are only available on DVD. The option of DVD or streaming worked well because of this! You could watch those genres available through streaming, and still be able to obtain DVD's for those that were not.
Netflix made the HUGE mistake themselves and now the customers are being made to pay (wait, sounds too familiar&.Debt ceiling, Cablevision).
Hey&I'm justing saying.
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