By

Melissa Harris-Perry /

The Nation/ June 2, 2011, 9:39 AM

3 things I love about Herman Cain's campaign

WAUKEE, IA - MARCH 07: Potential GOP presidential candidate Herman Cain, the former chairman and CEO of Godfather's Pizza, speaks at the Iowa Faith & Freedom Coalition event March 7, 2011 in Waukee, Iowa. Five Republicans considering a run for president in 2012 presented themselves to hundreds of activists at the event. (Photo by Steve Pope/Getty Images) *** Local Caption *** Herman Cain

WAUKEE, IA - MARCH 07: Potential GOP presidential candidate Herman Cain, the former chairman and CEO of Godfather's Pizza, speaks at the Iowa Faith & Freedom Coalition event March 7, 2011 in Waukee, Iowa. Five Republicans considering a run for president in 2012 presented themselves to hundreds of activists at the event. (Photo by Steve Pope/Getty Images) *** Local Caption *** Herman Cain / Steve Pope/Getty Images

Here are just a few things I love about Herman Cain… and by love I mean that I find them fascinating and worthy of study.

(1) Cain’s campaign is a reminder that black political ideas are complex and multi-layered.

I became fascinated with the political history and contemporary manifestations of black conservatism while writing my first book, Barbershops, Bibles, and BET: Everyday Talk and Black Political Thought. In it I argue that it is ahistiorical to dismiss black conservatives as race traitors laboring under self-serving, false ideology. Conservatism has deep roots among African-Americans. It appeals to self-help, views the state as overly intrusive, and believes free markets are non-discriminatory. Black conservatism stresses that political strategies are inferior to efforts for economic empowerment for addressing racial inequality. These tenets echo Tea Party rhetoric, but among black Americans this form of conservatism is typically, especially racial.

Herman Cain: I prove Tea Party isn't racist
Herman Cain makes splash at first 2012 GOP debate

The core theme of black conservatism is a theory of racial self-uplift. Black conservatism, unlike its white counterpart does not ignore racial inequality or depend on racial animus. Black conservatism justifies itself as a strategy for creating racial equality by rejecting policies that create a perception of underserved benefits that diminish the honor of black people. Black conservatism acknowledges the existence of past discriminatory practices but argues that current inequalities result more from behavioral pathologies—such as unwed motherhood, drug addiction and hip-hop culture—than from acts of racism. Thus it concludes that African-Americans must fortify their moral and economic strength in order to compete in the United States.

Although only a tiny fraction (fewer than 10 percent) of black people identify with or cast votes for the Republican Party, these underlying tenets of conservatism are widely shared to varying degrees among African-Americans. And it is those aspects of conservatism that I see Cain tapping in his nascent, underdog campaign. These aspects of political reasoning are as important and as indigenous to black political cultural life as are black progressive demands for race-conscious, government-based strategies to address inequality. Indeed, I would argue that President Obama’s own strategic deployment of racial conservatism—in his father’s day speeches that demand black male accountability for example—are part of what boost his popularity among many black Democrats who nonetheless understand themselves as socially conservative.

I make this point about the indigenous nature of black conservatism, because I don't want us to miss that Herman Cain is making some interesting authenticity claims in his campaign.

(2) Cain’s campaign is “keeping it real.”

Log onto Herman Cain’s 2012 campaign website and you’ll find these words “Let’s Get Real.” Getting real has an interesting double meaning that reflects the Tea Party crowd but also draws on a now-dated black youth phraseology emphasizing the importance of racial authenticity. In Cain’s campaign video he reminds us that his grandparents were slaves and declares that he is now running for president: “Isn’t America great?!” Cain is doing two things here. He is extolling American triumphalism and suggesting that the nation has conquered its ugly, racist past. That’s for the Tea Party. But he is also reminding us that Barack Obama is not, after all, descended from American slaves. That’s for the black viewers.

I’ve seen this strategy before. In 2004 Republican candidate Alan Keyes was asked during a Senate debate with Barack Obama if he supported reparations for slavery. Stunning many, Keyes responded “yes.” Then he followed up, “And Mr. Obama will not be eligible for any because while I am descended from American slaves, he is not.” It was a weird moment that disrupted easy assumptions about racial authenticity. Keyes may have been the Republican. He may have been booed at the Southside Chicago Bud Billiken parade. He may have been called an Uncle Tom. But, he laid claim to a particular form of black “realness” unavailable to Obama.

Herman Cain’s “up from” story resonates with the familiar strains of heroic Booker T. Washington–ism. His staunch determination despite being dismissed as a laughably unlikely candidate appeals to a respected black tradition of political defiance. His personal trajectory from a slave past, a childhood in the rural South, through the esteemed Morehouse College, and onto entrepreneurial success is likely a familiar story to many African-Americans. One can disagree vehemently with Cain, but it is tough to claim that he is not authentically black.

I might argue that Cain's authenticity claims are ripe for a "When Keeping it Real Goes Wrong" skit by Dave Chapelle, but they are not completely alien. Which leads me to a third point.

(3) Cain’s campaign reminds us of the danger of simplistic racial arguments.

Herman Cain’s candidacy is a cautionary tale against the simplistic racial reasoning that has dominated much of American political discourse in the past few years. In order to meaningfully confront Herman Cain’s use of racial authenticity claims and his insistence that his candidacy proves the Tea Party is not racist requires far more complex racial understandings than we have been offered in recent years.

I suggest that we do away with all blacker-than-thou arguments about who does and does not get to be “really black” or “black enough.” Engaging in these life-experience-authenticity-litmus tests allows us to imagine that biography determines political solidarity. Herman Cain is a reminder that it does not.

Further, we need to bury, once and for all, the idea that racism is primarily about saying mean or unflattering things about black people, and specifically saying mean or unflattering things about President Obama. We need to insist that discussions of American racism rest firmly in revealing and addressing the disparate impact of policies and practices that create or deepen racially unequal outcomes. Racial animus might have prompted the nasty signage about the president at anti–healthcare reform rallies, but who cares? The issues of racism in healthcare are the continuing racial health disparities that impact black Americans from infancy to old-age. When some whites refuse to vote for Barack Obama it might be caused by racism, but the voting racism I am much more interested in is the voting and registration regulations that state governments are imposing right now in ways that will likely disenfranchise hundreds of thousands of black voters.

If we allow white Democrats to believe that support for Barack Obama is sufficient to protect them from any racialized criticism then we will have to extend that same logic to Republican supporters of Cain. Both are ridiculous. The politically relevant question on race is not the willingness to support a candidate who shows up in a black body. Anti-racism is not about hugging the black guy running for president, it’s about embracing policies that reduce structural unfairness and eliminate continuing racial inequality.

Herman Cain will not be the president of the United States, but that doesn’t mean we should ignore him. Paying attention may be a wake up call we need.

Bio: Melissa Harris-Perry, an associate professor of politics and African-American studies at Princeton University, is completing her latest book, "Sister Citizen: A Text for Colored Girls Who've Considered Politics When Being Strong Isn't Enough." She is a contributor to MSNBC. The opinions expressed in this commentary are solely those of the author.
The Nation
33 Comments Add a Comment
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fredeferg says:
Herman Cain is living proof that you can convince a small mob of ignorant Republican bigots to believe almost anything.
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fredeferg says:
The closet case clown has about as much chance of ever seeing the inside of the Oval Office as my dog.
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officeshrew says:
I beg to differ with the statement he wont be President. His name recognition is still low BUT he has had the highest positive intensity rating 13 out of 14 weeks according to Gallup. The more people that hear him, the more people that love him. We the people will NOT allow the media to choose our candidate this time around. We are sick and tired of the political establishment and career politicians. It is time for a businessman with a proven track record. HERMAN CAIN 2012!!!!
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fredeferg says:
But the bottom line is this. Fox "News" has destroyed any hopes for a Republican presidential bid. It has stoked the mob of ignorant GOP bigots to the point that no rational moderate with a chance of attracting enough independents to beat POTUS Obama could EVER win the GOP primaries.
http://www.latimes.com/news/politics/la-pn-quinnipiac-romney-mormon-poll-20110608,0,4827882.story
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boxerpaws56 replies:
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this is one of those Fox viewers who is livid that CBS didn't mention Herman Cain on their report of winners.This is also someone who is going to spend all of 2012 raisin cain until he's in the White House with our first lady,Grace.Yep,Herman Cain WILL be our next President. We just love him. Thanks for the great article on Herman Cain.MOST of the LSM ignores or marginalizes him but the people that know of him-love him.
Even CBS left him out today. We hope they'll correct this!
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K_A_Y says:
Mellisa Harris-Perry, you write an anti-AfroAmerican article here. The 3 things you love huh! Reason #1. About his black race. Hahaha. #2 repeat of above. #3. Race haha about race haha about race. You share your biased opinion and your biased readers most share your views also. There is much wrong with our media today and we have too many writers like you that twist their writings to lean to the left. For those of you that do not know, Cain is a conservative, the republicans are behind him and he will be our next president 2012. It will then show what Harris-Perry and you uninformed commenters know.
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cbsnacilbuper replies:
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It will make it hard for Vet and the others to bring in the race card. That is all they have now since Owebama is such a failure.
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longtree-2009 says:
unemployment is at 9.1 across the nation and think it's 12% in california. the economy is slowing, housing still down. but obama has money to bomb libya and continue wars in afghanistan and iraq. he also has taxpayers money to vacation, tour abroad, like recent trip to find his roots in ireland. obama you either like or you don't, if not don't vote for him. simple as that. as for cain, he has never held office but was a pizza ceo. don't get cain, yet. might never get cain but willing to listen to all candidates.
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boxerpaws56 replies:
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it'sHerman Cain all the way ppl.http://www.wix.com/idgit2/hermanation-2012
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HollyW79 says:
White conservatism depends on racial animus? Hmmm....after a line like that I have no interest in the rest of the piece.
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99problems99 says:
It will be an interesting race. Do you feel the President can bring the economy back in line and generate jobs? This is going to be the main theme of the 2012 election.
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99problems99 says:
Herman Cain is for real, my friends. He can be the next President. C'mon people, let's raise some Cain!!
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Redwing91 says:
brianbwb2015 you post a lot to comments on here and you need to educate yourself. I grew up in Michigan myself left when I was 22 after going on Active Duty for the Air Force. What destroyed Detroit was not the big wigs of the Automakers it was and is the Unions. back in the earlier years the Unions came in at the right time the stood up for the workers against the abuses that took place. But over the years the Unions have replaced the owners that abused the workers and are now the ones abusing the system and abusing workers rights. I now live in Atlanta Georgia a right to work state and I can tell you what I told the CWA union here. They can all go take a flying leap as I am tired of being burned by a uniion and the union rep and the union higher ups getting all the money while the union folks get really nothing. Don't give me the BS about how Detroit and Michigan died.

Now on to the Fair Tax - You need to go and buy the Fair Tax book that is out. Herman Cain knows the Fair Tax real well he worked with Neal Boortz on WSB and had a hand in the Fair Tax. What people dont' get to include folkd in the Meida is that the 23% Tax is a tax that is on things bought and it use to be 21% until a system was proposed that so much money be sent to a family to compensate for the necesities so a monthy check would be sent based on family size to cover those necesssities. Also 52% of people in this country don't pay taxes and the Fair tax proposal taxes everyone and does away with the Federal Taxes that are taken out of your check. So the next time you look at your check look at how much money you would have back in your check if there was no Federal Taxes taken out and then take that ammount and figure out how much money you would have to spend to pay what you were paying in Federal Taxes. For non math persons here is the formulay T x .23 = 500 (T = money taxed, .23 being fair tax rate) and 500 being sample of federal taxes withheld. If you take 500 and devide it by .23 you get $2173.91 that is how much money you would have to spend after getting paid to equal what the Federal Governnent pulled in taxes. Now also think about 100% of Americans and tourists having to pay that 23% and not the 48% that are currently paying the taxes you would have a hell of a lot more money coming in and no one would be cheating the system.

Like I said you need to educate yourself on what you dump out in your post.
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Redwing91 replies:
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MarineVet64 who is the automakers? it is not the white collar workers as they are not in the Union, it is the ones in the factory that approve the huge contracts and negotiate with the Big Wigs... If the union does not get their way they call a strike and everyone looses. The Unions then cause more heart ache the strikers and the Automakers feel the pinch but the Union Big Wigs and Union Stuarts don't. How do I know? Because I use to be in 2 unions in Michigan and got burned by both of them. The union steward showed up in his BMW getting his full salary while the stirkers were getting 1/4 of their paycheck walking the picket line. Yea the Automakers (Big Wigs and white collar workers caused this). How is the education system in Michigan working for ya? Teachers Unions are killing learning as well. Last I heard something like 52% of Detroit residents couldn't read. Yea Unions are great now aren't they. Tenure is great as well as a teach does not have to worry about teaching as they have tenure and cant be fired based on their teaching skills. What a Joke...
luadda22 replies:
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Brian, The majority of the studies and recommendations on the Fair Tax was done at Harvard (where in your opinion the most intelligent President in history was schooled). There were some real heavyweights involved in drafting this proposal. If you consider your education as adequate and feel you are capable of commenting on this proposal, then you sir are delusional. Every point you have tried to make regarding the Fair Tax is totally and factually wrong.
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