CBS News/ June 1, 2011, 12:26 PM

Women big losers in celeb-obsessed world?

Is the celebrity media machine turning women's brains to mush?

Recent studies underscore the alarming impact our celebrity-obsessed culture has on young women. A quarter, according to cable television network Oxygen Media, would rather win "America's Next Top Model" than the Nobel Peace Prize. Half would rather get hit by a bus than get fat, according to USA Today. And 51 percent, according to the Pew Research Center, say that becoming famous is their number one or number two goal in life.

And a recent book called "Think: Straight Talk for Women to Stay Smart in a Dumbed-Down World" by CBS News Legal Analyst Lisa Bloom finds that, while most American women can name at least one Kardashian sister, the majority can't name a single branch of the federal government.

Read an excerpt of "Think"

In a recent question and answer session with several women, "Early Show" Contributor Taryn Winter Brill wanted to find out for herself. She discovered not one woman surveyed could name the city where more than a hundred people were killed in a deadly tornado last month. The answer they didn't know? Joplin, Mo.

Pictures: Joplin twister decimation from the ground
Pictures: Joplin tornado aftermath

Dr. Catherine Birndorf, author of "Nine Rooms of Happiness," told CBS News, "It really astounds me. It makes me feel like we've really lost our balance here as a society -- that we are focusing on the wrong things."

Brill noted hat, at the newsstand, supply is driven by demand -- and gossip magazines like US Weekly are thriving. Over the last seven years, the tabloid has more than doubled its circulation, from 800,000 subscribers a week to nearly two million.

Howard Kurtz, Washington Bureau chief of Newsweek, tells CBS News, "It's much more challenging to be a mainstream media outlet, but many of them are also turning more tabloid as they try, in a desperate attempt, to retain viewers and readers."

Those consumers of tabloid media are also flocking to the web, to sites offering up-to-the-minute coverage of their favorite celebrities

HollywoodLife.com's editor in chief, Bonnie Fuller, says her website has more than four million unique visitors per month.

"Close to 90 percent of them are female. ... Young women have always looked to the celebrities of their time as role models," Fuller said. "It used to be that they were primarily interested in them as style and beauty role models, but they're also interested in the lifestyle choices celebrities are making."

Experts worry, however, that this high level of interest is not without consequence

Birndorf said, "It's not creating meaning and allowing us to use our brains in a way that will ultimately make us more happy."

On "The Early Show," Bloom said she wrote "Think" because she wanted to offer a wake-up call to women about the way our culture is dumbing us down.

Read an excerpt of "Think" now.

Bloom said, "I knew that 20 percent of Americans think the sun revolves around the Earth. I saw interviews with young women who couldn't say how many sides a triangle has, what country Mexico City is in. I did some of my own original research and I was shocked to discover that college women could name more Kardashians than wars we are in. So I decided to write the book. The first half is a wake-up call about how bad the problem has become, and the second half is a step-by-step guide to reclaim our brains and get us back on track."

"Early Show" co-anchor Rebecca Jarvis said the level of power women have in the U.S. is something to consider.

Bloom said there are widespread misconceptions in American culture.

"One is we're so far ahead of the rest of the world when it comes to women's rights," she said. "We had Hillary Clinton and Sarah Palin in the last election. The bad news is, of course, that they lost, and we've never had a female president or vice president in this country, while many other countries in the world have. Every other continent has had women as heads of state, either presidents or prime ministers Currently, in Australia, a female prime minister, the president of India -- a country with one billion people -- is female. Many countries in Europe and South America have female heads of state. Ireland has had presidents named Mary for the last 20 years."

So how can women get in control of what they consume - and become?

"The most important solution is to reclaim time to think," Bloom said. "We've become so distracted by the tabloid media culture. Twenty times (more) American women read tabloids than real newspapers. What do we do overwhelmingly with our time? I'm as guilty of this as anybody else, online time, 28 hours a month for Americans. ... Other countries spend significantly less time online. ... And by the way, don't tell me you're reading serious news online: Some of the top searches on Yahoo last year were Miley Cyrus, Kim Kardashian.

Jarvis said, "You're saying basically spend your time differently. Use some of it just a thoughtful pursuit."

Bloom said, "Read real books. Look at real news online. And connect, engage with the world."

© 2011 CBS Interactive Inc. All Rights Reserved.
20 Comments Add a Comment
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DBAOF says:
Most women who are obsessed with celebrities are of the low self esteem variety. They put these stars/entertainers on a pedestal like they are Kings or Queens. They will most likely devote their life following celebrities every move and word-than pay attention to the people in their lives who care about them the most.
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LoireValley says:
Celebrity culture in USA is one of the reasons why Asia, which value education, science and hard working will probably dominate 21st century. To growth,nations need engineers not entertainers or politicians
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KPeters_from_UK says:
It doesn't help when you have teabaggers condemning the "elites" and depreciating higher education. It's okay if Palin doesn't read, it is okay if she went to five different universities trying to pass a journalism degree. Teabaggers tell us to avoid those who went to Harvard Law School. They tell us it is good enough for Joe the Plumber to run for Congress. Who cares if he barely graduated from high school. But God forbid if someone went to a Ivy League school, studied Philosophy or even History...let's not speak of Law. How can we celebrate science degrees when scientists are frowned upon?

But anyway, back in the UK, it is the same thing. Everyone wants to be famous. Girls want to be famous singers and boys want to be famous football players. They have not a clue how much work it entails. Become a physicist and learn string theory...please.
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formrusmcsgt says:
while most American women can name at least one Kardashian sister, the majority can't name a single branch of the federal government.
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How pathetic is that?
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formrusmcsgt replies:
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And they vote.....
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daffy64 says:
The media preys on women. They know that they are, for the most part, emotional insecure sheep. Not all. But most.

I am a man.

I do not care what celebrities are up to.

I am not worried that I'm "not good enough".

I don't care about my appearance other than being healthy.

I don't read books that Oprah has told me to read.

And mostly, I avoid pop culture like the plague. I never watch TV or read magazines. It's mind numbingly idiotic.
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JustSayIt replies:
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Yet you are connected enough to post on a website to brag about how unconnected and uninterested you are?

Wait, aren't you the same dude that watches American Idol and other reality shows? You still owe me your man card!
Reid176 replies:
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The media has an enormous influence on people's level of intelligence, beliefs, and even emotions. I generally distrust the American media because most of them have an agenda.

The problem with this society is they have lost the will and ability to think for themselves. They don't question ideas, rumors, and way of life. Sure, I'm bombarded by messages from the biased media, but it is MY responsibility to gather more data, hear both sides, process all the info so I can make a more intelligent conclusion. It sounds exhausting, but this is a way to protect yourself from dumbing down.

And yes, I try to stay away from pop culture and reality TV shows. BTW, the public is accusing the Kardashians of being pretty but dumb. However, it's the Kardashians who are getting richer because the dumbed down public keep watching their shows and buying their products. How ironic.
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veteran7796 says:
Comes as no surprise. In fact, the big surprise is that they actually published this story. It is very politially incorrect to potray women in their real light...especially if that light shows tham as inferior or less intelligent, capable or knowledgable than men in ANY manner.

My girlfriend couldnt tell you who the vice president is, let alone common knowledge history. But, she can tell me everyone who was on Oprah's final show.

Yet, we are supposed to believe that women are stonger, smarter, faster, witty, supercapable multi-taskers whom men cannot begin to compete with. Reality vs Fantasy. We live in times and in a country where we build our world around things that people feel should morally be so...but are not naturally, actually or possibly capable of being so.
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daffy64 replies:
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True. All you have to do is turn on the "idiot box" (TV) for five minutes and see men portrayed in relationships as simpering, bumbling, clueless gorillas who would be lost but for the "guidance" of their wife.

Try reversing this sterotype and watch the protest letters flood in.
belle-the-cat replies:
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Right now it's my husband that watching TV. I personally don't care much for it. I do not watch the realty shows and I really didn't care for Oprah. I like reading books (fiction yes, but not romance). I enjoy history and when I go online, I read a lot of what's going on in the world to include news and entertainment. Just because your girlfriend doesn't know who the Vice President is, please don't assume all women are like that. While I'm sure I'm not the most intelligent person in the world, I am far from the dumbest and while I don't believe all women are stronger, smarter, etc., I also don't believe that all men are smarter than all women. And, may I point out that before you call ANYONE inferior, you might want to spell your words right, unless "tham" has become a word...hee hee!
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bdkennedy1 says:
Not only were these girls embarrassing to watch, they actually thought that not knowing the answer was funny. What do you do with a generation of kids who don't care about educating themselves?
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