By

Sharyl Attkisson /

CBS/ October 22, 2010, 8:42 PM

Record Spending Amount for Midterm Election

In campaign 2010, we're down to the last eleven days in the battle for control of Congress. And the money being spent this year is phenomenal -- nearly one billion dollars so far on House races alone.

Nearly one billion dollars chasing more than 182 million potential voters - that works out to at least $5 a voter.

In terms of election money -- there's never been anything like it. The conservative group American Crossroadshas spent nearly a quarter million dollars per day this month.

Sheila Krumholz of the Center for Responsive Politicspredicts "$3.7 billion will be spent on this midterm election."

As CBS News investigative correspondent Sharyl Attkisson reports, that's 30 percent more than last time.

For the first time in a midterm election outside groupsare outspending the official Democratic and Republican parties.

Tens of millions are being given anonymously through groups that don't have to disclose details.

There's never-before-seen volume and spending on ads - up 75 percent over 2008.

Professor Erika Franklin Fowler of Wesleyan Universitysaid, "in the last five weeks, interest groups have spent about $65 million in the top races in the country, which is an unprecedented number."

The newest numbersshow Democrats with a $20 million advantage in traditional spending by party committees.

Complete Coverage Campaign 2010

Democrats have long held the lead in outside spending. But this year, the Supreme Court loosened the rules.And it's not hard to see why so many liberals are angry: the scales have tipped the other way.

"All across America, special interests have poured millions of dollars into phony front groups," President Obama said Thursday. "You've seen them."

Ironically, it was Republicans lambasting outside spending groups in 2004. They're happily embracing the new world order in 2010.

"We're going to put it to good use to defeat Democrats who have supported the president's agenda," Karl Rove said.

The Chamber of Commerce - a vocal opponent of Democrats - is now the top outside spender: $28 million. Not far behind are two conservative groups: American Crossroads ($16.2 million) and Crossroads GPS (11.48 million.)

Some of their biggest money comes from Swiftboat supporter Bob Perry ($7 million) who helped sink Sen. John Kerry's presidential bid in 2004.

The top liberal groups are labor unions: AFSCME rates with $23 million spent.

Watchdogs say more ads and information can be good - but voters can't judge their credibility when donors are secret.

"Right now it's completely opaque in many cases," Krumholz said. "We just cannot know and we'll never know who is ponying up the money."

For better or worse, insiders on both sides believe the big money will indeed affect the outcome. As one told me: when the smoke clears, you'll be able to point to scalps claimed due directly to the unparalleled spending. It matters.
Copyright 2010 CBS. All rights reserved.
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    Sharyl Attkisson is a CBS News investigative correspondent based in Washington. All of her stories, videos and blogs are available here.

6 Comments Add a Comment
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newsterI says:
Nearly one billion dollars chasing more than 182 million potential voters - that works out to at least $5 a voter."

A billion dollars thrown away on slick heavy stock paper posters mailed repeatedly to every household, TV ads and more, a billion dollars thrown away on this every 2 year elections krap but we cant afford to extend unemployment benefits or put homeless people in houses!
I must have gotten half a dozen of the same stupid huge posters in the mail telling me why some moron is voting for the candidate on it, I threw them out without so much as a glance, I dont CARE who is voting for whom or why, I'm voting Dem across the board, not because they are great but because they are one notch about the rePUBIC-CONS who simply cant be allowed to seize control again or we are definitely finished!
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novamba says:
Wow, Almost a billion Dollars, and that doesn't even include the 15 Billion that are going out to secure the senior citizen vote...talk about targetted advertising, and only a $250,000 CPM
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justsane-2009 says:
more than anything else, this country needs serious campaign finance reform, along with limits on the duration of election campaigns. we would do well to take a page from the brits on this.
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rightbehind says:
The Chinese are looking out for their interest. They are pouring money into republican campaigns through the chamber of commerce. Our founding fathers warned about foreign influence in our government and considered it treason. Every republican needs to be thrown out of office. Hopefully they will be licking their woulds for years to come over this election.
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msimamaji says:
The GOP reaps the lion's share of these contributions. Once elected, the Republicans will pay back all the these campaign contributions by blocking everything Obama tries to do to help working people. (They'll turn around and blame Obama for all their misdeeds.) Once again, the GOP lives up to its name. Grand Old Prostitutes.
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LIBERALS-lie says:
didnt hear this 2 years ago
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