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August 17, 2010 5:02 PM

Ford, GM Models Top Customer Satisfaction Survey

By
CBSNews
(AP)  Domestic automakers are gaining ground in a customer satisfaction survey.

For the first time ever, Ford's Lincoln-Mercury and General Motors' Buick have taken top spots in the American Customer Satisfaction Index.

However, Chrysler continues to underperform, with two of its three divisions at the bottom.

American Customer Satisfaction Index Results

Overall, the survey finds a 2.4 percent drop in automobile satisfaction, with most domestic and foreign automakers showing declines. Fourteen of the 19 largest auto nameplates showed some deterioration over the past year.

But U.S. brands had the smallest drop, while Japanese and Korean brands fell the most.

University of Michigan professor Claes Fornell, the founder of the satisfaction index, says the near future looks good for Ford and General Motors. He says satisfied customers tend to do more repeat business and don't require greater price incentives to return.

AP
Add a Comment
by tsigili August 18, 2010 2:18 PM EDT
So.....how much did the companies pay, to get that "news" out?????
Reply to this comment
by afmcalax August 18, 2010 8:13 AM EDT
My son looked at the imports and at the Ford Mustang. The amount of extras he got on the Mustang for a lower price made the decision easy. He has had it for a year and the performance and quality are top notch. I will definitely buy American next time.
Reply to this comment
by tmittelstaed August 18, 2010 5:00 AM EDT
It's been a terrible day for Consumer Reports, and their constant harping on how imports are so much better.
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