July 27, 2010 2:05 PM

How to Help Your Lost Child

By
CBSNews
(CBS)  One of a parent's greatest nightmares is being separated from their kids in the park, at a mall, or maybe on the beach. All of us know how easily that can happen.

"Early Show" Consumer Correspondent Susan Koeppen shared some important advice for families on Tuesday for what to do.

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Koeppen said, "This becomes panic mode for parents. Thousands of kids get lost every year, so parents need to be prepared. And experts say we also need to teach our kids what to do if they get lost."

Koeppen introduced Brooke Branch. Koeppen explained Branch always keeps a close eye on her twins. However, one day at the zoo, her son Quinn vanished.

"I was just looking everywhere, and I was frantic," Branch said.

Millions of parents know that feeling all too well. According to the Department of Justice, more than 2,000 children get lost or go missing every single day.

Jill Starishevsky, a child safety advocate, told CBS News, "It is very common unfortunately."

Starishevsky says most small children don't know their parents names, addresses or phone numbers, often making it difficult to reunite lost children with their families.

"If there is a phone number the parent is in the aisle, two aisles away, it takes minutes," she said. "But if the child doesn't know their name or their phone number it can take much longer."

And parents shouldn't assume that passersby will automatically help a child find his or her way home.

Starishevsky says a lost dog will often be rescued more quickly than a lost child.

Koeppen and her team wanted to see if that was true, so they took a well-trained dog and a child actress to a park.

Koeppen's team told 4-and-a-half year-old Olivia to pretend to be lost in a playground.

Our sheltie named Rascal was given a tag with our cell phone number. We let him wander around with his leash, making it look like he had run away from his owner. Within three minutes, Rascal was rescued.

Frank Buschor, who found Rascal, said, "I'm sure someone loves the dog so I wanted to find the rightful owner.

But what happened to Olivia? Even though she looked sad and was alone, plenty of people walked by. Some women noticed Olivia, but did nothing. Another woman even approached Olivia while chasing another child, but then walks away. Our expert wasn't surprised.

Starishevsky said, "People are often reluctant to help lost children because they are afraid of being perceived as someone who is trying to hurt the child, as opposed to someone trying to help the child. They also may think, mistakingly, that this is something that is going to take a lot of my time."

After an hour, a woman noticed Olivia and came to her aid.

Anya Roles, who saw Olivia, said, "I walked past and realized there was nobody really with her and I thought that could be my own child."

In the end, Koeppen pointed out, it took 20 times longer to rescue our child than our lost dog.

Starishevsky explained, "Often times the dog will be on a leash without their owner. So people can see that's a lost dog. They can also go up to the dog and there's dog tags on dogs with a number or contact information it makes it easy, there's no problem."

Expert say lost kids can be found much more quickly if they too carried emergency contact information and are taught what to do if they get lost. Teach them it's OK to approach a helpful stranger like a Mommy with children.

Starishevsky said, "So the child needs to say, 'My mommy's telephone number is on the back of my jacket.' Or, 'My mommy's phone number is on my arm.' That's something you need to teach your child that that's something you're going to use."

As for Brooke Branch, she eventually found her son at the zoo alone and unharmed. She's made sure her twins now know her name and phone number.

"It only takes one second to look down and your child is gone," Branch said. "So it could happen to anyone."

Koeppen added on the broadcast that it's a good idea for parents to have a current picture of their kids. One easy thing to do, she suggested, is to take your cell phone and take a picture that morning before you head into the zoo or the amusement park.

Koeppen also suggested these identification gadgets for kids:
Velcro ID bracelet: $8
Travel wristbands: $10
Shoe ID tag: $8
Child locator: $30




For more information, go to MyBodyBelongstoMe.com or MyPreciousKid.com.

Copyright 2010 CBS. All rights reserved.
Add a Comment
by cktirumalai July 28, 2010 9:13 AM EDT
About 15 years ago I suddenly heard a boy of about 6 crying desperately and loudly on a busy street in an English town. I asked him if he was lost, and he answered, "Yes"; he continued to look very distressed but stopped crying. As I was telling him I would find him his mother, she appeared, dashing out of a shop and looking distraught before she caught sight of him. Both she and I understood that it would be better for the boy not to dwell immediately on his getting lost. What mattered was that they had found each other.
I agree with you that being taken for a kidnapper or a bad guy oneself when one is trying to be helpful is a slight worry but that should be set aside. The lost child's trauma should be as brief as possible.
Candadai Tirumalai
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by tmittelstaed July 27, 2010 5:56 PM EDT
Most of these stories would not happen if parents of toddlers would simply buy and use tethers. For example the Loop 'N Lead Safety Leash is a typical example. Here's an interesting story from a childrens doctor who used a tether on her young daughter:

http://childrenshospitalblog.org/confessions-of-a-child-leashing-mother/
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by samippo July 27, 2010 4:11 PM EDT
This story was very timely for me. I am in the process of starting up a company of children's shoes. I am attaching a silver and/or brass plate to the shoe with the child's name on it. On the back of the plate is the child's parents phone number. The jewelry is finished for each of the shoes. I am taking them to the engraver on Friday Then they will go to the shoemaker for attachment. I will then be ready to photographs so will be putting up the website shortly.
I am also investigating the option of putting a chip behind the metal plate whereby the parent can monitor the child's whereabouts using their phone. I think this is an idea way overdue. The shoes happen to be the top in fashion at the same time. Perhaps you should do a show on this new product.
Sandra Ippolite
970-497-3393
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by dixx10 July 27, 2010 12:06 PM EDT
Let's not forget how the rise of bestiality in America can also skew the results. You know, a guy sees a dog wandering alone and he gets ideas. I would put the dog finder on a lie detector. Just my opinion...
Reply to this comment
by GetAGrip007 July 27, 2010 11:51 AM EDT
The thing is- instead of teaching your children NOT to talk to strangers you MUST teach them TO talk to strangers! I know this will sound prejudiced but I always taught my kids if they were in trouble that they should find a Mommy with kids and I promised them that she would help them. Teaching them their full name, address, phone # was a fun activity that started when they were two!
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by bethengelman July 27, 2010 10:33 AM EDT
Thank you so much for airing this segment! As a mom of a 4 y/o I can only imagine how scary it must have been for Ms Branch! So glad the story had a happy ending. As an aside, I really enjoyed listening to Ms Starishevsky. Clearly she speaks with great authority and I felt I could really relate to her and appreciated her comments and insight.
Beth Engelman, Glenview IL
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by book_of_wally July 27, 2010 9:19 AM EDT
People are reluctant to help lost kids because they dont want to be charged with some child crime. One never knows what story the kid is going to make up.
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by mamarjb July 27, 2010 8:07 AM EDT
When watching this segment, all I could think of is when my children were little, I always put a slip of paper under the pad in their shoe with their name, phone number & address on it. My husband and family always teased me! I always taught them their home address, telephone number early too! By age 3 they were able to recite our telephone, address and mommmy & daddy's name! Lol I always thought they should be tagged somehow, as bad as it sounds, it couldnt possibly be any worse then circumcision, Think about it! Anyway, my babies are now all grown up and never had to use any of the above, thank god.:)
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by GV93 July 27, 2010 11:08 AM EDT
I also taught my child how to describe what I looked like along with my name and phone numbers. Family members thought I was being paranoid.
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