AP/ May 20, 2010, 3:52 PM

Struggling Philly Paper Plans 3-D Section

Wesley Sneijder from the Netherlands looks down during the Euro 2012 soccer championship Group B match between the Netherlands and Germany in Kharkiv, Ukraine, Wednesday, June 13, 2012. (AP Photo/Manu Fernandez)

Wesley Sneijder from the Netherlands looks down during the Euro 2012 soccer championship Group B match between the Netherlands and Germany in Kharkiv, Ukraine, Wednesday, June 13, 2012. (AP Photo/Manu Fernandez) / Manu Fernandez

Want journalism with depth? The Philadelphia Inquirer is going 3-D.

The paper plans to publish a special section next month featuring full-page 3-D pictures and advertisements, and will provide clear-lens 3-D glasses for viewing them.

The special edition is scheduled to appear on newsstands on Sunday, June 13, and be available on the philly.com the following day. The goal is to push the experience readers can get from newspapers, outgoing Publisher Brian Tierney said in a statement.

Three-dimensional effects have been growing in popularity recently, including the successful 3-D release of Avatar and Playboy's decision to publish a 3-D centerfold in its June issue. Newspapers in China, London and Belgium have likewise rolled out 3-D editions this spring.

Tierney recently lost a hard-fought battle for control of the company during a bankruptcy fight with creditors, who last month won an auction of the company's assets with a $139 million bid.

He announced the 3-D editions on Thursday, a day before he steps down as the company's chief executive officer. He will continue as publisher until the close of the bankruptcy sale, which is expected by early July.

Philadelphia Newspapers also publishes the tabloid Philadelphia Daily News.
© 2010 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.
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scubbasteve01 says:
That's nice so will this be in the back of the paper where all of the seedy porn stuff is located?
Are you kidding me or what? Will photographs of criminals also be in 3-D?
HELLO? Anybody home?
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scubbasteve01 replies:
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yeah! This stuff was in the paper when I was a little kid! Some things never change! OH, BOY!
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Nick_Zoubek says:
First we had 3D movies. Now 3D television is set to make a debut. It was only a matter of time before a newspaper would go 3D. I just thought it would be something like the Wall Street Journal or USA Today though. Hrm. Well this is a new frontier!
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tsigili says:
Talk about grasping at straws!!!!
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