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CBS/ June 18, 2010, 2:08 PM

Food Label Jargon Demystified

Do you know the difference between "whole grain" and "multi-grain" or "free-range" and "free-roaming"? Food labels can be a little confusing, so "Early Show contributor Katie Lee appeared on the broadcast Thursday with information on how to decode those confusing food labels:

Produce
"The Dirty Dozen":
There are 12 fruits and vegetables with the highest pesticide count (or 12 fruits and vegetables you should buy organic) - peaches, apples, bell peppers, celery, nectarines, strawberries, cherries, kale, lettuce, grapes, carrots and pears.

The "Clean 15":
There are 15 fruits and vegetables that have a low pesticide count (or 15 fruits and vegetables that are OK to buy non-organic) - Onions, avocados, sweet corn, pineapple, mango, asparagus, peas, kiwi, cabbage, eggplant, papaya, watermelon, broccoli, tomato, sweet potatoes.

Why Should You Care About Pesticides?
The growing consensus among scientists is that small doses of pesticides and other chemicals can cause lasting damage to human health, especially during fetal development and early childhood. Scientists now know enough about the long-term consequences of ingesting these powerful chemicals to advise that we minimize our consumption of pesticides.

Will Washing and Peeling Help?
Nearly all the studies used to create these lists assume that people rinse or peel fresh produce. Rinsing reduces but does not eliminate pesticides. Peeling helps, but valuable nutrients often go down the drain with the skin. The best approach: eat a varied diet, rinse all produce and buy organic when possible.

Poultry/Eggs
Free range or free roaming, according to the U.S. Department of Agriculture means producers must demonstrate to the Agency that the poultry has been allowed access to the outside.

What is organic chicken?
Organic chicken is chicken that has only been fed organic grains, which means that no pesticides or chemicals were used on the farm to grow the grain in the last three years. The chicken must also never have been given antibiotics, drugs, or hormones to accelerate growth, though they will be given medicine should they fall ill. Also, the chicken must be given free range with access to outdoors and be treated properly.

Beef

Grass-Fed Beef:
The definition of grass fed beef generally means beef from cattle that have eaten only grass or forage throughout their lives, however some producers do call their beef grass-fed but then actually finish the animals on grain for the last 90 to 160 days before slaughter.

Grass-Finished Beef:
A more specific definition is Grass Finished Beef. Finishing is just another word for the time that cattle are normally fattened for the last few months before processing. Typically, feed lots finish cattle for 90 to 160 days on grain, usually corn, whereas, grass finished cattle are fattened on grass only, until the day that they are processed.

Grass finishing compared to grain finishing:
When considering the definition of grass fed beef, most beef animals have probably eaten grass at some point in their lives, but the important thing is that they're "finished", or fattened on grass, rather than grain, for the 90 to 160 days before slaughter.

During those few months of grain finishing the levels of important nutrients like conjugated linoleic acid (CLA) and omega 3 decrease dramatically in the beef animal's tissues. It is in the finishing process that those levels and ratios drastically decline because of the grain feeding, and that is why it's so important to make sure that the beef you eat is not only grass fed, but grass finished.

Seafood
From both a nutritional and environmental impact perspective, farmed fish are far inferior to their wild counterparts:

Despite being much fattier, farmed fish provide less usable beneficial omega 3 fats than wild fish.

Due to the feedlot conditions of aquafarming, farm-raised fish are doused with antibiotics and exposed to more concentrated pesticides than their wild kin. Farmed salmon, in addition, are given a salmon-colored dye in their feed, without which, their flesh would be an unappetizing grey color.

Aquafarming also raises a number of environmental concerns, the most important of which may be its negative impact on wild salmon. It has now been established that sea lice from farms kill up to 95 percent of juvenile wild salmon that migrate past them.

The only downside to wild caught salmon is the price, often times up to $10 more expensive than farm-raised per pound.

Snack Foods
Whole grain versus multi grain: Whole grain products contain all the parts of the grain: the germ, which is rich in essential fatty acids and B-vitamins; the endosperm, which is mostly starch; and the bran, which, of course, is high in fiber. In products made with refined grains, on the other hand, most of the germ and bran have been removed, leaving the starchy endosperm, which is the least nutritious part of the grain.

With foods like oatmeal, bulgur wheat, brown rice, popcorn, or quinoa, you're always getting the whole grain-and these are all great foods to include in your diet. It gets trickier with foods like breads, crackers, pasta, and tortillas, where the grains have been milled into flour. Then, it can be a little harder to tell whether you're dealing with whole grains or not.

It doesn't make it any easier that manufacturers go out of their way to make their products look and sound healthy, even when they aren't. They use molasses or food coloring to mimic the darker color of whole-grains. They add ingredients that create a dense, chewy texture. They use virtuous-sounding words like "stone-ground," "100 percent wheat," or "multi-grain." None of these things are a reliable indicator of whole grains.

"Multi-grain" bread, for example, could be made out of several types of refined grains. Or, more likely, it's made with lots of refined white flour and small amounts of other whole grains.
Copyright 2010 CBS. All rights reserved.
15 Comments Add a Comment
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luccadog says:
Katie Lee no doubt has good intentions in her attempt to ?demystify? food health issues, but her farmed salmon facts need to be corrected. The omega-3 levels (DHA and EPA) in farmed Atlantic salmon are 3,650 grams per serving vs. 3,000 grams for wild salmon. Farmed salmon commonly grow to maturity without any antibiotics, and antibiotic use on salmon farms is now far lower than that of any other agricultural animal producing industry in the world. Contrary to the myth that farmed salmon are ?dyed?, they are fed carotenoids ? part of the vitamin B family ? to mimic their diets in the wild. In addition to giving farmed salmon their characteristic pink/orange color, carotenoids are antioxidants that are necessary for the salmon?s health. Sea lice levels on salmon farms are strictly monitored and controlled, and a recent study found that wild salmon in an area where there were no farms had as many sea lice as wild salmon in an area where salmon farming occurs. In BC, sea lice numbers of both farmed and wild salmon have been declining over the past five years, and wild pink salmon populations are thriving. For more information, visit www.Aquaculture.ca
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edixope4842 says:
Yea all that nice nutrition on the label....uh, just make sure ya don't see the word nitrite on the label.
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wheresthetruth says:
Shame on you CBS! We expect something better than cut and paste journalism from you. Why are you regurgitating all this misinformation about farmed fish? Where is the truth in any of it? Ms Lee check your facts. Sealice? farming conditions? Pink dye? (Its a carotenoid - you know, the sort we take as a health supplement - wild fish would be grey too if they didn't eat pink colored food). Do some homework! Hint: for a different perspective, start with this website - then ask your own questions: www.fair-questions.com
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Nate650 replies:
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The info is accurate for some farmed fish, but not all.
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Nate650 says:
One more thing to note is that often times the pesticides are IN fruits and vegetables and not just ON them. In such cases, washing won't remove them.
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Nate650 says:
Great info, thanks. Just wanted to add a few things. First, a chicken labeled as organic says nothing about its lifestyle. Many organic chickens are still produced in environments not much different than typical industrial poultry. Also, organic beef says nothing about the cow's diet. If you want the best chicken, look for pastured chicken. Such chickens eat the grubs, bugs, grass, etc. on the pasture ("vegetarian-fed" isn't ideal), which makes for a much tastier, and healthier bird. If you want the best beef, look for 100% grass-fed beef raised on pasture.

Such information can be found in books like "The Omnivore's Dilemma" by Michael Pollan and "Real Food: What to Eat and Why" by Nina Planck, both of which I highly recommend.
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TexasCattleProducer says:
As a cattle producer I would like to clear up a misconception Katie Lee gave about grain fed beef. Feedlots feed a balanced ration to cattle in a feed lot. Katie left the impression that the cattle are only on a corn diet. This couldn't be further from the truth. A balance ration is where all of the nutrients and forage are combined for the health and well being of the cattle. Most likely it does include corn, but the forage in the feed far out weighs the grains. The analogy of a balanced ration is think of your pet food you buy for your cat or dog. These are balanced rations for your pet. Grain fed cattle spend the majority of their lives on grass. It is only the finishing on grain where the cattle may or may not be confined. There are producers who sell beef directly to the consumer who finish on a grass pasture with grain. Katie I think like in the comment by salmonchic you should have all your facts then to leave individuals with the impression that is a false one.

I am a producer of grass-fed genetics, but understand both grain fed and grass fed production. Grain fed beef can be produced organically by providing a balanced ration with organically grown grains and forages. Not all grass-fed production is labeled organic. There are numerous reasons why. The most common is the hoops they have to jump through and expense an organic operation must go through to be Certified Organic. Many choose not to be certified but raise their beef by organic standards. If you have questions about grain fed or grass fed beef use google to search for a producer in your area who sells directly to the consumer. We are happy to talk with you about how are cattle are raised.
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Nate650 replies:
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TexasCattleProducer, balanced ration or not, cattle are meant to eat grass, not corn. The ration you use may contain more forage than grass, but the vast majority of industrial beef being produced in the U.S. is fed mainly cheap industrial corn. You also failed to mention that the feed in feedlots often contains added antibiotics and synthetic vitamins.
Nate650 replies:
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I meant to say "...may contain more forage than grain..."
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emivabch says:
I really enjoyed the segment and found it to be useful, especially the Dirty Dozen and the Clean 15.. BUT... Could you please list the sites where she got her information. Thanks!
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53dazzie replies:
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go to google type in dirty dozen/clean 15 list. It is there I downloaded it and printed it. It will be perfect once laminated and will fit in your wallet.
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conniemarvel says:
Where is the "card" for the 'Dirty Dozen and Clean 15' Katie held up and said we can get off this site? I've searched and can't find it.
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53dazzie replies:
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go to google type in dirty dozen/clean 15 list. It is there I downloaded it and printed it. It will be perfect once laminated and will fit in your wallet.
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salmonchic says:
Katie Lee should really do her homework before making claims about farm raised fish vs. wild. If she had researched the farm raised salmon, she would know that not all fish are fed color-added feed. In addition, the "pens" that the fish are raised in can be anywhere from 2 miles to 50 miles away from land. More-often being located ...near uninhabited fjords. Thus not being subjected to run-off, pesticides or human waste contamination. I invite her to go to a farm/hatchery and get a first-hand lesson on how they are really raised. I have seen the process from hatching to harvest and worked for the Salmon industry for over 7 years. It is reporting like she has stated, that misinforms consumers and causes "panic". Good reporting shows all sides of a story. I commend CBS for trying to promote earth-friendly information, however, please do your research when speaking to such a large audience as your viewers.
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Nate650 replies:
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Okay, but wild salmon contains far more nutrients such as omega-3 fats. Nutrients are what give wild salmon their pink color, and since most farm-raised salmon need color added to them, this says a lot. Industrial food is never honest.
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