AP/ April 7, 2010, 7:37 PM

Toyota Executive: "We Need to Come Clean"

Five days before Toyota announced a massive recall, a U.S. executive at the company wrote in an internal e-mail: "We need to come clean" about accelerator problems, according to documents obtained by The Associated Press.

"We are not protecting our customers by keeping this quiet," wrote Irv Miller, group vice president for environment and public affairs. "The time to hide on this one is over."

The recently retired Miller wrote the Jan. 16, 2010, e-mail as Toyota officials were on their way to Washington to discuss the problems with federal regulators. On Jan. 21, Toyota announced it would recall 2.3 million vehicles to address sticking pedals in six vehicle models.

"We better just hope that they can get NHTSA (National Highway Traffic Safety Administration) to work with us in coming (up) with a workable solution that does not put us out of business," Miller wrote.

The e-mail was addressed to Katsuhiko Koganei, executive coordinator for corporate communications for Toyota Motor Sales U.S.A. Inc.

"I hate to break this to you but WE HAVE A tendency for MECHANICAL failure in accelerator pedals of a certain manufacturer on certain models," Miller's e-mail began with several words in capital letters.

In a memo earlier that day, Koganei wrote Mike Michels, vice president of external communications, "Now I talked with you on the phone, we should not mention about the mechanical failures of acc. pedal because we have not clarified the real cause of the sticking acc pedal formally, and the remedy for the matter has not been confirmed."

Koganei further wrote that Toyota executives were concerned that news of the mechanical failures "might raise another uneasiness of customers."

The subject line said the e-mail was in regard to a draft statement to respond to an ABC News story.

A Toyota official did not immediately respond to a request for comment Wednesday on the e-mails. Miller declined comment. His retirement was announced by Toyota on Dec. 16 and his retirement was effective Feb. 1.

The Transportation Department has assessed a record $16.4 million fine on Toyota for failing to alert the U.S. government to the safety problems about the sticking accelerator pedals quickly enough. Transportation Secretary Ray LaHood said Tuesday that Toyota made a "huge mistake" by not disclosing the safety problems sooner.

Concerns about sticking gas pedals and complaints from Toyota owners in the U.S. were rising at the end of 2009, according to documents obtained by the AP. The documents show that on Sept. 29, Toyota's European division issued technical information "identifying a production improvement and repair procedure to address complaints by customers in those countries of sticking accelerator pedals, sudden rpm increase and/or sudden vehicle acceleration."

Distributors throughout Europe and in Russia, Georgia, Kazakhstan, Turkey and Israel received the technical information.

In mid-January, Toyota held internal meetings "to discuss status of production changes and to prepare for meetings with NHTSA" on Jan. 19, according to the timeline. Two days later, Toyota announced it would recall 2.3 million vehicles to address the sticking pedals.

The documents obtained by the AP were among 70,000 pages of papers turned over to government investigators.

Toyota has recalled more than 6 million vehicles in the U.S. and a total of more than 8 million worldwide because of acceleration problems in multiple models and braking issues in the Prius hybrid.

The Japanese automaker was still weighing its options Wednesday about whether to accept or contest the fine. It has also been named in 138 potential class-action lawsuits over falling vehicle values and nearly 100 personal injury and wrongful death cases in federal courts.
© 2010 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.
15 Comments Add a Comment
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approveo says:
This is how responsible they are, if they can't use you they will just ignore you, and everyone else. This car tore down my garage door, it put a crashing through the other side of my home, tearing up my car, that I paid Cash for, from my VA disability settlement, that right, they disrespected a Disabled Veteran, so while I've had many lawyers contact me to represent me, and asked at least three times to join a class action, I decided to act in the same manner as I would want to be treated. I called, I faxed, I emailed, i facebooked, I Twittered, and each time, they ignored me.

My request weren't that bad, considering I wasnt using a lawyer, replace my car, and help with the repairs to my home, in alternate replace my car because its the only car we had, and lastly if all other failed, create a non-qualifying captive loan situation in which while I thought it was wrong, but I needed to get my wife some way to get back and forth to work, and only assist with my deductible, and with all of this, I was ignored.

So for the next two weekends, my veterans group will drive from Montgomery Alabama to Columbia South Carolina with banners stating not to buy from anyone who would disrespect Americas veterans. We invite all to participate, unless Toyota comes clean before hand


Complaint Details

Lexus National Headquarters
19001 South Western Avenue Drop L202
Torrance, CA 90509-2991
Contact: Customer Satisfaction Dept.,
Phone: (800) 255-3987
Scott, Maurice Wyman

237 Branchview Drive
Columbia, SC 29229
(803) 361-7954
scottmaurice@hotmail.com

In the absence of any response from the company this complaint despite our two requests to them, we are closing our file on this complaint.

This unanswered complaint will become part of the information we report to the public on this company for the next three years. Should any government agency request our files on this company, your complaint will also be included.

If you have settled this complaint directly with the company, would you please email us to let us know that, as well as any other comments you might have. Your help in doing this is important to ensure that our report to the public on this company is accurate.

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Complaint ID: 98498891
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book_of_wally says:
Toyotas are junk.
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Dgunner says:
When you don't buy american then you deserve what happens to you and your children.HA! HA!
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cgirltruck replies:
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No one deserves the tragedies that have come about because of this company making faulty products. Doesn't matter what country your purchases come from. The companies in this country have made faulty products before so buying American doesn't keep faulty materials from being produced.
gotyourheadinthesand replies:
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First of all you are truly sick wishing harm on others. But know what you are talking about before you spit out your word vomit. Buy "American" and you are getting a vehicle manufactured in at least part, if not completely, by foreigners in Mexico or Canada. Buy a Toyota Camry and it is largely built by American workers in Kentucky. Also, the "faulty" accelerator was built by Americans. So clearly even American workers can create faulty products. Really doesn't matter who builds the product, there can be problems regardless.
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rickwar says:
From the US government: "GM and other domestic makers seem to have a poor business model, they shold take lessons from Toyota."

Actually, I think the poor business model is right here in this article.
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notparicular says:
I heard Kamikazees used to be trained on Toyota. I can read the commercial clearly, "This is the perfect off- the- road vehicle to take to the cliff. Just test drive."
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boatdocster says:
Actually, Toyota just needs to go away - period!
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wot90s says:
Gosh, and I was thinking about buying a toyota...
Guess not since they havent learned their lesson in being honest.
Thought the Japanese were noble at doing business. Oh, wait, they woke a sleeping dog.
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rwsmith29456 replies:
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'Noble' is not exactly the right term. Building a reputation for making better, high quality products more efficiently and working in the same fashion as if you were at war is. What Toyota has done flies in the face of this.
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James_for_Today says:
I think he was truely retiring and on his way out. He saw something that was terribly wrong. And, for once, he was in a position he could speak out and it wouldn't affect his ongoing employment. Good for him. Bad for corporations that won't let employees speak the painful truth without repurcussions.
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CincyJazzy says:
This is news??? LOL I think not.
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kmrunner122 says:
"recently retired"? If he was retiring on his own then it seems he was just trying to make himself look good in the wake of this scandal. If Toyota "retired him" for the email, then that's just one more black eye for them! I agree with and earlier post, "clean" is a relative term for corporate executives these days. They have no idea what "moral" or "honest" is these days!
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