April 4, 2010 10:02 AM

iPad: "Like the Beatles of 2010"

By
CBSNews
(CBS)  They came . . . they saw . . . they bought. First-day sales of Apple's iPad, which went on sale across the country yesterday, are estimated at 700,000 units. Of course, you only need one. John Blackstone has the fine print:


Like it or not, there is no way to ignore the iPad, from the cover of newsmagazines to the late night comedians:

"Number 10," began David Letterman's Top 10 List: "What the hell is it?"

That remains the question. What exactly does it do?

Steven Colbert had some suggested uses: "You can shield your eyes from the sun. And just look how quickly it makes delicious salsa!"

What it does, perhaps, is change everything.

"The iPad is like the Beatles of 2010," said Steven Levy, senior writer of Wired Magazine. "It takes something that we thought we knew and makes it seem fresh."

Levy says the brilliance of the iPad is that it makes the computer disappear.

"You don't think 'computer' when you use it," he said. "You just do the task you want to do."

Want to read a book? The iPad becomes a book. Want to read a newspaper? The iPad becomes a newspaper.

It can be a game board, or a movie screen with the touch of a finger.

The appeal of that has already been noted by other computer makers who are now rushing to get their own tablet computers to market. Just the way that Apple's iPhone started a flood of other smartphones … the iPad will do the same, says technology analyst Larry Magid.

He says, to use the language of the original tablet, from Moses, iPhone "begat" all that followed in cell phones. "The iPhone really created this demand for smartphones that used touchscreen, and that use your fingers to control them," he said.

It may be what Apple has been working towards for decades.

In the beginning computers were complicated. You almost needed a programmer's skill to make them work.

Then along came Apple with machines that seemed designed for anybody to use. In a remarkable video from 1981, a bearded Steve Jobs told a skeptical CBS News correspondent why the computer he's built will catch on:

"It's just going to be very gradual and very human. and will seduce you into learning how to use it," he said.

Jobs was right. We've learned how to use computers, and now he's selling one that doesn't seem to be a computer at all.

And that may lead to things we can't even guess yet.

"The thing about technology is that the most exciting applications are probably the ones that nobody has yet imagined," said Magid. "Technology opens up the doors for creativity."


More iPad Coverage:
iPad Keeps Up with Columnist's Speedy Typing
Apple's Much-Hyped iPad Hits Shelves
The iPad - Revolutionary, or All Hype?
Finally - the iPad Launches
iPad Attracts Crowd in NYC

Copyright 2010 CBS. All rights reserved.
Add a Comment See all 25 Comments
by andacar April 5, 2010 11:57 AM EDT
Haven't we gone just a bit too far with all this gadget idolitry? Predictably, the iPad is beeing hailed by Mac-heads as the greatest invention since the dawn of time, until the next Apple thingee comes out, and then it will be. Does anybody remember the days when we said all these computerized gadgets were going to simplify our lives, give us more time for lesiure, and all that? When did just having some kind of overhyped, glitzy machine become an end in itself? The cry seems to be, "I want it! I want it! Now I'll figure out what to do with it." We long ago gave up on the idea of buying such a thing because we actually needed it for some reason. I cringe every time I read some rube saying they'll buy anything Apple sells sight unseen. I wish I could sell snake oil so effectively.
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by Globatron April 4, 2010 10:44 PM EDT
iPad meets Philip Glass (Koyaanisqatsi)

http://www.byronking.com/ipad

What if the iPad actually changed the world? I'm all for it trying.

Click the button and the world is your oyster.

Unfortunately it's made in flash so you won't be able to view it on your iPad.
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by justsane-2009 April 4, 2010 8:42 PM EDT
"It's not perfect, because there is no perfect device, but it is very easy to use for simple tasks."

such as? the simplest task that i do on my computer is the one i'm doing right now; typing. i cannot possibly see how a flat screen with no keys will make that easier than my current set up. i have a keypad with distinct keys so that i can tell whether or not i've actually hit one, or possibly more (my flat smart phone doesn't do that), and the screen is tilted in front of me so that i can see what i've typed without having to tilt my neck forward or worry about the glare from overhead lighting.

i love my ipod - no other portable music device can hold a candle to it, and the device did revolutionize the way we think about music-on-the-go. it does not necessarily follow that the ipad will do the same for personal computing.
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by rwsmith29456 April 4, 2010 6:51 PM EDT
"Beatles of 2010"?? That's really wishful thinking.
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by Constable Odo April 4, 2010 5:08 PM EDT
There are those geeks that don't want the non-tech user to be able to use technology because it knocks the geek down a peg. He's not as high up on the pedestal as before. Basically, geeks hate the iPad because they say it doesn't do enough for them. Geeks love any device that is complex because it shows they're smarter than everyone else, especially those low-tech consumers who are struggling to try and keep up with the pace of technology. Geeks basically hate the whole idea of the Apple philosophy of a "walled garden" and "keep it simple." Geeks don't give a damn about anyone except themselves. They consider all low-tech consumers idiots and want them to suffer from feature overload.

Geeks only want platforms that are totally open so they can tinker and play with every aspect of a device and do whatever they want, at the expense of a consistent or safe product for the non-tech consumer. Apple is trying to control every aspect of their mobile platform to make it easy for consumers to do what they need to do without having to worry about outside invasion of malware. Controlling the environment makes it easier for Apple employees to take a device and troubleshoot it for users.

You, the consumer are going to have to vote with your wallets about whether you want to use Apple's rigidly controlled ecosystem or whether you want to use Android's soon to be totally fragmented do-as-you-please ecosystem. The consumer should realize that he can easily get 99% of the digital content hassle-free with Apple's ecosystem at the price of never going outside of Apple's control. Geeks hate control. They see the outside world as free and don't want protection from Apple because a geek is smarter than that.

Just remember, geeks only make up 2% of the world population and they live in their small myopic world. You, as the normal consumer will feel much safer going with Apple's protection as they try to make things a lot easier for you to do the things you want to do. For those that are suffering from tech and feature overload, the tighter the control, the better the user experience. I can't sell you on buying an iPad but try the iPad and see for yourself how simple it is to use. It's not perfect, because there is no perfect device, but it is very easy to use for simple tasks.
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by macmanchgo April 4, 2010 6:05 PM EDT
HEY Constable Odo! I have to say you did a real nice analysis of the social/psychological differences between computer users!! I think you've nailed it, you should write a book!
by voxpopulus April 4, 2010 7:27 PM EDT
You have a big chip on that shoulder dude. If geeks make up only 2% of the population, it's amazing that Apple has such a small market share. I use both systems, but only a true believer would try to claim that being entirely beholden to one company is a good thing. And how did it work for you when Apple basically trashed all their computers from before a certain date and forced you on an upgrade path (with no upgrade prices) whether you liked it or not? And how DO I make video calls, or forward a contact as an SMS on my iPhone again?
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by cuffhead April 4, 2010 4:23 PM EDT
Isn't this just an oversize iPhone? And is far as reading a book, nothing can replace the feel and look of a real book.
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by voxpopulus April 4, 2010 7:57 PM EDT
Well, for the latter Kindle does a pretty good job. Particularly for books you don't necessarily want to keep on your shelves later.
by rabidcb April 4, 2010 4:08 PM EDT
Wow, it blows me away that there are so many uncreative types on this site that can't see the obvious potential for this device. First off, stop comparing the iPad to a computer, it is a media device for people who dont want to dick around with their computers but simply want to use it to get **** done. If you like tinkering with your OS and computer, then the iPad is not for you, go back in your room and dismantle your computer, change out your graphics card and write some command line stuff. For those that want ease of use, industrial design and a well that out OS, get an iPad. Yes, you can wait till your favorite PC manufacturer puts one out, but realize this, there is a 85% chance it is going to be a lame copy of what Apple has on the table. The reason all these PC manufacturers will fail is because, unlike Apple, they haven't bothered to build an ecosystem. Why not? well, because just like you, they just don't get it.
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by justsane-2009 April 4, 2010 5:19 PM EDT
there is really no reason to be insulting to those who don't feel that the ipad is The Next Great Thing.

that said, while i'm sure there are some people for whom this really will be a great tool, for the average person's computing/entertainment needs, not so much. the whole flat tablet idea makes it unlikely that people will ever find it convenient to use for word processing, net-surfing, game playing, or movie watching, which are the top reasons that most of us use our computers. clearly you see this device as having other potentials, but i rather suspect that most purchasers are simply purchasing a new toy.
by ClownsOnLeft_Jokers2Right April 4, 2010 3:06 PM EDT
Watch a movie on it? What are you going to do, hold it up in front of your face for 2 hours?....or lay it on a table and stand over it for 2 hours? Yeah, and how about that 7.1 surround sound system?....is there and "app" for that? LOL
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by quatermass2 April 4, 2010 2:39 PM EDT
Another way to immerse your oblivious self in craptastic colorful nothingness. I'm counting the days until some clueless clod wanders into the street reading "Garfield" on his/her iPad.
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by ralphing April 4, 2010 1:03 PM EDT
"Levy says the brilliance of the iPad is that it makes the computer disappear.

"You don't think 'computer' when you use it," he said. "You just do the task you want to do." "

Uhhhh . . .

You need a PC, to install apps, sync your music, video's, or files. The iPad, doesn't have a webcam, nor can you take photo's or edit them. You can't print from the iPad unless you copy the document back to a PC.

You can't upgrade the iPad to add any of the shortcomings I've mentioned, including extra storage, or connect it to any devices it lacks, such as a webcam, because it doesn't have a USB port.

So how is this better then a PC, or how can it replace a PC, if its very shortcomings demand one just to function?
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